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August 17, 2012

Armstrong Golden Again

After Beijing, she conquers London on SRAM RED.

Kristin Armstrong (USA) has once again captured gold on SRAM componentry in London in the women’s individual time trial. The American was the last rider to start, and best to finish, with a time of 37:34:81 (nearly 29 mph - 47km/h) over the 18-mile course (29kms).

The extremely focused and detail-oriented Armstrong considered the gold her only option, and after a collarbone fracture in May, her medal chances were doubted. Those around Armstrong said she never considered the incident an obstacle. “Kristin was only ever focused on Gold,” said Armstrong’s Exergy TWENTY12 professional team manager, Nicola Cranmer.

After the race Kristin Armstrong told us: “Riding SRAM components during my gold medal TT in London gave me a boost of confidence over my competitors. (Their) new Yaw Technology eliminated the need for front derailleur trim while I ran the gamut of gears in the back. All this made for a much more efficient ride. SRAM Red delivered and worked flawlessly – thanks!”

“Kristin has an especially lofty blend of talent, drive, and technical insight and it lifts our game. After a year and half of preparation, we knew this bike and that rider could not have been better prepared to deliver that performance.“ Alex Wassmann, SRAM‘s Road Sports Marketing manager.

Armstrong’s componentry choice for London was SRAM’s all new RED-2012 groupset. In 2008, at the Beijing games, she had personally requested and ridden SRAM RED. The multi-time US National Champion was certain that SRAM’s top-end RED-2012 - the world‘s lightest gruppo, with fast and precise shifting in perfect aero package – would be the right choice once again. As is usually true, Armstrong was right.

SRAM wants to congratulate Kristin on her achievement, her determination and her incredibly positive representation of the SRAM brand: Twice Golden.

Kristin Armstrong’s Felt DA:
- SRAM RED-2012 Front Derailleur
- SRAM RED-2012 Rear Derailleur
- SRAM RED-2012 Aero Front Brake
- SRAM S-900 Series BB30 Crank Set Matched to SRM Powermeter, 54-42 Chainrings
- SRAM XG1090 Cassette 11-26
- SRAM 900 Carbon Aero shift levers
- SRAM 990 Carbon Aero brake levers
- SRAM 1091 Powerchain with Power-Lock
- SRAM RED BB30 Black Box Ceramic Bottom Bracket
- Zipp Aero Cockpit
- Zipp 808 Firecrest (Front) / Super-9 (Rear) Wheelset



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