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April 17, 2011

Sea Otter Sails Again – White Apex is Introduced - Armstrong Wins

The 21st annual Sea Otter Classic Powered by SRAM wrapped up late Sunday afternoon in Monterey, CA. The Mazda Raceway at Laguna Seca has hosted the event every year as it’s grown into to its current all encompassing bike race, consumer event and trade show.

SRAM annually takes advantage of the springtime enthusiasm, the great weather, and incredible attendance of both media and spectators with product introductions galore. This year, under the shiny new awning of the SRAM Tech Truck, there were some new flashy road bits unveiled.

The emphasis continues to be about choice for SRAM, who has long given the consumers a range of colors, ratios, lengths, and options to suit their riding styles.

White Apex was the big addition to SRAM’s line-up. The new and brilliant Alpine White finish of SRAM’s youngest groupset gives more options to anyone looking to climb any mountain road and descend the other side in style.

WiFLi technology was a huge hit after last year’s introduction, it resonated with both consumers and dealers, and with other gruppos receiving the custom treatment (i.e. RED LTE and Black RED), it only made sense to add to the pallet of Apex.

White Apex should ship in later spring and will be priced the same as standard (black) Apex.

In a show of force and a return to form SRAM and Zipp equipped Peanut Butter & Co TWENTY12 Captain Kristin Armstrong won three stages and was simply dominant at the 2011 Sea Otter Women's road events. The Fort Ord time trial, time Trial and the Circuit Race were all won by K-Strong and her team was reportedly phenomenal in support of the Olympic Gold Medalist.

Armstrong crushed the 7.8 mile hilly course, stopping the clock at 18:55, and claimed her third victory in a row. She was the only woman under 19 minutes.



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