Harelbeke, Belgium - March 28, 2009

After a period of test-riding, Professional Cycling Team Saxo Bank is changing its racing componentry to SRAM RED.

Team Director Bjarne Riis, renowned for his selectiveness, has asked SRAM to assist in swapping Saxo Bank's entire fleet of bikes to RED. "SRAM RED is proven reliable, remains the lightest gruppo available, and delivers perfect ergonomics. SRAM has demonstrated impressive product development, great quality and intense focus, just like our team. We are looking forward
to racing with SRAM."

David Zimberoff, SRAM's Global Marketing Director, added "The mating of SRAM RED componentry to the Specialized S-Works frames, along with Zipp wheels, will make the team's bikes amongst the fastest, most comfortable, and most responsive in the peloton."

Team Saxo Bank will be racing fully SRAM RED-equipped bikes starting with the E3 Prijs Vlaanderen-Harelbeke and the Criterium International, on March 28. The team will race on SRAM RED-equipped Specialized S-Works Tarmac and Roubaix SL2's, and time trial on the S-Works Transition.

SRAM RED was launched in the fall of 2007 and remains the World's lightest, most ergonomic and most efficient road component gruppo. Cost - $2,099(US). Weight - 1926 grams.