SRAM Dealer News (North America)

"I need one more gear"

Mon, 03 Nov 2008 06:55:13 -0600

A common question on SRAM road shifters is what happens when a rider is in the largest cog and tries to get one more easier gear. Most people think you're stuck, touch the shifter and its a harder gear when you least want one. But with proper setup this can be avoided. Two limit screw adjustments are all it takes.

STU 2008-9 Dates and Information

Mon, 29 Sep 2008 12:32:56 -0600

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2009 US MSRP pricelist

Fri, 19 Sep 2008 15:24:20 -0600

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SRAM Retail Pricing Guidelines

Mon, 25 Feb 2008 15:26:39 -0600

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Where are the Red FD clamps?

Mon, 18 Feb 2008 11:55:06 -0600

If you're wondering why it's hard to find a Red front derailleur clamp you're not alone. We have changed the design of the clamp to prevent damage to some frames. Until the new clamp is ready the Problem Solvers clamp is a great option. If you have any of the Red clamps in stock please contact Dealer Service regarding replacements.

STU Filled for 2007-2008 Season

Tue, 18 Dec 2007 13:53:42 -0600

Everyone-

STU is filled for 07-08...email dmeadows@sram.com to be put on the waiting list.

Cheers,

Mike Reisenleiter
Dealer Marketing Manager

2008 MSRP list

Mon, 10 Sep 2007 08:42:47 -0600

Download the 2008 SRAM MSRP list here.
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I want my SRAM TV

Fri, 24 Aug 2007 12:52:05 -0600

SRAM's training videos are availble on YouTube for easy viewing-just go to http://www.youtube.com/sramtech.

Free Force parts!

Thu, 12 Jul 2007 15:13:54 -0600

With all the coming excitement of the Red road group many wonder what’s in store for Force and Rival for next year. Both of those groups have undergone design improvements based on dealer feedback during the year although most people haven’t heard about them yet. There are four updates, all of which are used in current production, to both groups that you can add to your customer’s groups for improved performance For any of these (and they’re all FREE!) just call into our dealer service line and ask.

1) New inner rear derailleur inner cage plate – We’ve redesigned the inner cage to prevent the chain from coming off of the upper jockey wheel and preventing a chain jam. Both plates are shown, the new one is above. Part number 11.7515.008.000 for Force and 11.7515.006.000 for Rival.

2) Shifter clamp washers – These washers prevent the shifter body from being damaged if it’s over tightened. This can happen on a carbon handlebar with a smooth surface, if you’re using the shifter on a smooth surface carbon bar an assembly paste such as the Tacx will reduce the amount of torque required to hold the shifter. Remember the clamping torque specification is 53-70 inch pounds. Part number 11.7015.026.000 (2 in each kit)

3) Front derailleur braze on washer—If you’re installing a Force or Rival front derailleur and the tail will not line up correctly this washer allows for more adjustability in the derailleur angle. You could use a Coke can but this fits like a glove! Part number 11.7615.011.000.

4) Front derailleur chainguide –This nifty device mounts at the rear of the front derailleur cage to allow the rider to guide the chain back on the rings should it derail to the inside. We do recommend anytime a chain derails the BEST way to guide chain back on the chainrings to manually put it back on—a chain can bounce into the spokes and cause a lot of damage to the wheel and frame if it jams.

For more info on the Red group take a look at:
www.willyoumaketheleap.com
http://www.cyclingnews.com/road/2007/tour07/tech/?id=/tech/2007/features/tour_tech_507
http://www.velonews.com/tour2007/tech/articles/12570.0.html

And don’t forget we also make TT shifters for your triathlon customers for our distributors!