Chronicles, news, and updates from the mountian crew at SRAM.
SRAM
Direct Route Technology™
Direct Route Technology™: We've been singing the praises of this technology for years. Cut out the middleman, go direct, and speak to the actuation mechanism itself. Direct route technology is light, responsive, precise and impervious to cable housing damage. We have simply reduced the friction by routing the cable directly to the actuation mechanism and less effort means you save the extra push for your ride.