RED inspired performance!

For 2010 SRAM’s original top-end professional road gruppo, SRAM Force, reclaims the spotlight with exciting upgrades, lighter weight, while continuing to deliver race-proven performance.

The New SRAM Force admittedly borrows from SRAM’s professional RED gruppo, including race-inspired graphics, featuring its distinctive white logo against black carbon. The aluminum is anodized with a sleek ‘zephyr silver’ finish that sharpens the visual package. And, like RED, the SRAM logo will be featured on the inside of both crankarms.

SRAM Force moves to unidirectional (UD) carbon throughout, which adds strength and provides a better substrate for graphics. The aluminum parts of the gruppo are now forged, providing more strength, lower weight, and a more robust finish.

While all the technologies including DoubleTap™, ZeroLoss™, and Exact Actuation™ remain unchanged, the brakes get a significant upgrade with a RED-styled skeletonized Dual Pivot design featuring spring tension adjust and center adjust. SRAM Force brakes lose weight, improve stopping power, and ease adjustability and set-up.

SRAM Force will be priced exactly as it was in 2009, $1399 (US) for the complete gruppo. Additionally, 2010 SRAM Force sheds 10 grams, weighing 2097 grams in the GXP version while reaching 1951 grams with the BB30 crank option (new for 2010).