SRAM Schweinfurt beergarden
Monday, October 14, 2013

SRAM EDTC in Schweinfurt is ready for new challenges


Shortly after opening the Backyard trail in Schweinfurt, the next milestone in the transition of SRAM Schweinfurt EDTC is successfully completed.

The European Development and Training Center (EDTC) in Schweinfurt welcomes SRAM guests with a brand new entrance hall, an impressive brand world, an Urban beergarden and a modified guest center.

Marcus Schneider (General management SRAM Deutschland GmbH) says: “I am proud that the modernized location now serves our customers, dealers, partners and SRAMmies even better and gives them an authentic SRAM feeling.”

John Nedeau (Vice President Sales) says: “The new premises reflect the SRAM passion and show our work style. The new setup will be perfect for the shortly upcoming DSD dealer training sessions.” Nedeau adds: “The EDTC offers perfect setup for the European SRAM Info Camp and is the perfect environment to present SRAM as an innovative company that is constantly thinking about the future.”

John Nedeau (VP Sales) and Marcus Schneider (GM SRAM Deutschland)

Main entrance reception.

The SRAM European Development and Training Center showrooms feature recent products.


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