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June 3, 2008

RED sees Pink

SRAM RED takes first and second at 91st Giro

In its first attempt at a Grand Tour, SRAMs RED groupset has won the 2008 Tour of Italy, which concluded this past Sunday in Milan. The SRAM RED equipped Spaniard Alberto Contador (Team Astana) took the victory nearly two minutes ahead of (2nd place) Italian Riccardo Ricco (Saunier Duval-Scott), who also rode SRAM RED.

Introduced at last falls Eurobike tradeshow as the lightest (1928 grams), most ergonomic and innovative groupset, SRAM RED has wasted little time in claiming its position atop the componentry hierarchy with a prestigious Grand Tour victory that was pure excitement to witness. With just four seconds separating the two leaders after the penultimate stage, SRAM riders Contador and Ricco battled until the end of the final days time trial.

Contadors will, his teams dedication, and his innovative SRAM componentry came together in a win that surprised many due to the teams late selection, being asked to participate merely a week before the start.

Astanas switch to SRAM RED componentry was instigated by team leaders who wanted to upgrade their componentry and save weight (they saved nearly one-half pound). SRAM RED compact cranks were also evident in the critical climbing stages of the Giro, including the 12.9 km uphill time trial, where gradients reached 24 percent.

SRAM wishes to congratulate Team Astana and Saunier Duval-Scott for a fantastic Giro!

Final General Classification 2008 Giro d Italia 3403 km - May 10-June 1, 2008
1 Alberto Contador Velasco (ESP) Team Astana, SRAM RED 89.56.49
2 Riccardo Ricco (ITA) Saunier Duval Scott, SRAM RED 1.57
3 Marzio Bruseghin (ITA) Lampre 2.54

Best Young Rider
Riccardo Ricco (2nd year in succession)

Stage wins
Stage 2 - Sunday, May 11, Cefalu - Agrigento, 207km - Riccardo Ricco
Stage 8 Saturday, May 17, Rivisondoli Tivoli, 208km Riccardo Ricco



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