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January 6, 2009

SRAM Cycling Fund awards $200,000 to IMBA

SRAM Cycling Fund awards $200,000 to the International Mountain Bicycling Association

December 18, 2008 -- The SRAM Cycling Fund is pleased to announce the following grant award: a $200,000 contribution to the International Mountain Bicycling Association (IMBA).

IMBA, headquartered in Boulder, CO, is a non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail solutions.

This is the second award made by SRAM’s Cycling Fund, which was created on September 30, 2008. During the next five years, the Fund plans to award $10 million in grants to support cycling advocacy programs around the world that focus on improving bicycling.

SRAM President and CEO, Stan Day, acknowledged the outstanding achievements of IMBA. "It is hard to imagine where mountain biking would be today without IMBA’s trail building and restoration efforts over the last 20 years. Mike Van Abel, his staff and hundreds of IMBA grassroots volunteers have a proven track record. We are confident that SRAM’s contribution to IMBA will be a powerful investment in the future of mountain biking.

Mike Van Abel, Executive Director of IMBA, talked about how the funds will be put to use. "We are extremely excited about SRAM’s $200,000 contribution to IMBA. These new funds will allow IMBA to build more new trails and build them quicker. We will invest $150,000 to add professional staff on a regional basis to bolster local clubs capacity to build and maintain trails, and $50,000 in our new grassroots fundraising program, Team IMBA, which also funds new trails."

SRAM expects to announce several more grants during the next few weeks. The SRAM Cycling Fund website will go live in January, 2009. It will provide information about the fund and track progress of grants.



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