RISE - Rise Higher

Sacrifice nothing. Optimize everything. That’s how SRAM does wheels.
In RISE, we’ve engineered the perfect balance of weight, inertia, engagement and stiffness to give you the right ride for XC and beyond—the right feel and the right results. Quicker bursts, tighter turns, better rolling and easier climbs. Softer landings and smoother descents. Bigger wins. Louder cheers.

Every wheel connects you to the ground. Only a few can carry you to new heights.

We call ours RISE for a reason.