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Harrogate loves cycling, and we knew the energy as it hosted the World Championships would be unique. To capture that excitement, we partnered with local bike shop and café Prologue Performance Cycling to provide a special space for fans: the SRAM Studio.

For ten days, we provided a flurry of activities and a haven from the weather. Fans joined us for road and gravel rides on eTap AXS-equipped bikes, race viewing, autographs sessions with pro athletes, creative workshops, panels and more. Jojo Harper’s photos provide a glimpse into the good vibes of the week. Thanks for joining us, Harrogate. It was unforgettable.