November 25, 2012
SRAM Turns European Cycling Capitals Red!
Amsterdam, Utrecht (Netherlands) and Münster (Germany) were the first cities to get the SRAM Urban feeling.
SRAM is running a promotion tour in major European cycling capitals. The goal is to show SRAM’s commitment to Urban Cycling and to raise awareness for SRAM.
At the three locations SRAM covered 5,000 dutch “fietse” at Amsterdam and Utrecht Centraal station and 3,000 “Fahrräder” at Münster Hauptbahnhof with RED saddle covers – a must have within those weather conditions.
Watch out for more SRAM Urban saddle covers in other European cycling capitals!
Check out the press here.