The Story Behind SRAM RED eTAP
Overcoming hundreds of competitor patents, converting traditional roadies to an alternate shift logic, and convincing skeptics of wireless shifting's security were just a few of the countless challenges that SRAM faced ahead of the introduction of SRAM RED eTap. Since eTap’s launch in August of 2015, the most anticipated road groupset in SRAM’s history has been adopted by more than 50,000 riders, and counting. Its story is about more than overcoming technical challenges, it’s also about taking risks, breaking traditions, and putting the rider’s needs first. In our latest SRAMcast, SRAM’s road product team shares the story of eTap.