Zipp recently introduced the redesigned 303 Firecrest Tubeless Disc-brake wheelset as well as updates and a new look for its 2021 model year lineup. Zipp director of advanced development Michael Hall and advanced design engineer David Morse join the show today to discuss in detail the technical approach behind the new 303 Firecrest. This new technology approach is called Total System Efficiency™, or TSE. It is based on a simple premise – that efficiency equals speed. Also, Michael and Dave talk about Zipp’s new look and what it’s been like in the Indianapolis factory as wheels are made now alongside protective masks and gowns for local hospitals.