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Marketing and Communications

Public Relations Technical Coordinator - Road (m/f/x)

Schweinfurt, Germany

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Support SRAM Road Marketing communication objectives relating to product launches, product seeding, and technical expertise as they relate to media, dealers, and consumers. Supports global product launches and in-market brand messaging by obtaining and maintaining trusted relationships with road bike media. Facilitates the seeding of products for launch, distributes communication materials to relevant stakeholders and reacts in a timely manner to inquiries, issues and areas of opportunity for the business, specifically those in this region. Works to creatively and consistently keep SRAM and ZIPP Road products and messages top of mind with media.


  • Serves as a technical resource for media, including product presentations and product seeding
  • Serves as the marketing road technical resource
  • Coordinate product procurement needs for Road communication initiatives - launches, events, tradeshows, PR and media support
  • Implement necessary internal communications plans in consultation with internal stakeholders, including product managers and brand communications
  • Build and maintain bike fleet for product launches, organized rides, content generation, and long term media reviews
  • Provide on-site support and brand representation at media launches and consumer event


  • Apprenticeship as a bike mechatronics technician or similar experience
  • 5+ years of bike dealer or bike shop experience
  • Deep understanding of bicycle mechanics including building, adjusting and maintaining bicycles
  • Fluent in English and German (written and spoken); another European language preferred (Spanish, Italian, French)
  • Solid communicator – strong verbal and written communicator
  • Detail oriented and hands-on mentality
  • Knowledge of SRAM road history, componentry and technologies preferred
  • Proficient computer and software skills, including Microsoft Office, dedicated shipping software or SAP knowledge as a plus
  • Ability to travel domestically and internationally up to 20% and to ride a bike

About SRAM

SRAM, LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 3,000+ employees, 20+ locations and 9+ countries. SRAM is proud to be an equal opportunity employer.

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