Company
Marketing and Communications

RockShox Brand Content Specialist

Colorado Springs, Colorado

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Overview

To bring the RockShox brand to life through strategic branded content and communication efforts.

Responsibilities
  • Develop, track, and implement content creation in support of the yearly product and brand promotion plan.
  • Plan and execute on brand related content asset gathering activities such as photo, and video shoots in exotic locations.
  • Identify and evaluate content development opportunities across SRAM brands, industry partners, athletes, events, etc.
  • Partner with in-house creative team to catalogue and purpose all content assets for the brand.
  • Craft unique, compelling copy that aligns to overall brand guidelines to be deployed across all communication outlets.
  • Work with Brand Manager and outside agencies as needed to implement digital/ print/physical advertising campaigns and ad buys.
  • Work with Brand Manager to develop the digital media strategy, implementation schedule and develop a reporting structure including KPIs.
  • Collaborate cross functionally for internal and external communication needs and to ensure alignment of efforts across all SRAM brands and product categories.
Qualifications
  • Bachelor’s Degree or equivalent work experience plus 4 years of Marketing experience required.
  • Proficient in Adobe Suite products (Illustrator, Photoshop, Lightroom, etc.).
  • Proficient communication skills – written and oral.
  • Proven knowledge and expertise of print and digital marketing.
  • Knowledge of the global outdoor/sports industry.
  • Ability to stand at events for long periods of time.
  • Proficient with MS Office – Word, Excel, PowerPoint.
  • Ability to travel domestically and internationally up to 30%, including weekends.
About SRAM

SRAM, LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 3,600+ employees, 15+ locations and 15+ countries. SRAM is proud to be an equal opportunity employer.

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