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Marketing and Communications

European MTB Communications Coordinator

Francin, France

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Support global mountain bike product launches and in-market brand messaging by obtaining and maintaining trusted relationships with European mountain bike media (French and Spanish). Facilitates the seeding of products for launch, distributes communications materials to relevant stakeholders and reacts in a timely manner to inquiries, issues and areas of opportunity for the business, specifically those in this region. Works to creatively and consistently keep SRAM MTB, RockShox and ZIPP MTB products and messages top of mind with end consumers and customers in the media.


  • Communicate with all French and Spanish mountain bike media, including the distribution of messages regarding product launches, brand communications and in response to inquiries
  • Develop and implement seeding lists for product launches to media in Southern Europe
  • Act as a credible, deeply knowledgeable source of information for all SRAM MTB, RockShox and ZIPP MTB products
  • Own and implement internal communications plans in consultation with internal stakeholders including events, ambassador, product and brand communications
  • Provide on-site support and brand representation at media launches and consumer event.
  • Track and build media reports in an effort to measure ROI
  • Respond to media requests in a timely fashion with impeccable written and comprehension skills
  • Plan and support advertising placements in regional media
  • May perform other duties as assigned


  • Experience or background in journalism or communications as a public relations professional or agency representative
  • Post-secondary education with a focus on writing and comprehension
  • Extensive understanding of the mountain bike media landscape with a demonstrated proficiency in mountain bike products
  • Excellent reading and written skills with a passion for relationship building and riding bikes
  • Ability to travel domestically and internationally up to 40%, including weekends
  • The following competencies: oral and written communication, interpersonal skills and flexibility, influencing and negotiating, partnering, creativity

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