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Engineering and Design

Service Designer


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As of 2022, Hammerhead has been acquired by SRAM, a leading manufacturer of innovative bicycle components. Hammerhead sits at the intersection of technology and athletics, and we have begun with a contradiction we identified in cycling tech: its digital technology is decades behind its material technology. Our mission is to inspire & empower all people to unlock their athletic potential through cycling. As a Service Designer at Hammerhead, you will work closely with our Product team to support multiple product lines, as well as bring to life a world-class end-user experience. This will involve collaboration with the Product, Software, and Industrial Design teams to design and implement a cohesive vision to solve our current and future customers’ problems in ways that build upon our existing and future products. Your experience will help maintain a user-centered perspective across our design decisions. Your creativity will be put to use in brainstorming ways to solve cyclists’ problems, and applying proven strategic and design methods to vet them. All this while vocally advocating on behalf of the user and their journey. The right candidate is a strong service designer that strives to synthesize clear offerings from complex systems. They are deep system thinkers, passionate about shaping the end-to-end journey of our products and services, enabling users to achieve their goals. They are comfortable problem solving at a high strategic level or a tactical one. They enjoy leading their teammates in service design activities leveraging a variety of human-centered design methods and frameworks. They understand the importance of user experience, including others, sharing wins, and have developed techniques for effective collaboration and consensus-building.


  • Assist in the planning and scoping of design efforts
  • Help establish and develop rider personas / journeys that inform our product roadmap
  • Work with product to architect compelling product and service offerings
  • Assist in prioritizing the incremental path to industry defining products and features based on rider and business needs
  • Identify key risks, and collaborate with other designers to test customer sentiment and behavior
  • Participate in and facilitate brainstorms, design reviews, and other collaborations that help the team win together
  • Architect thoughtful, meticulous end-to-end experiences that consider the happy path and where users are most likely to stray from it
  • Iterate from “version 1” to “version right” with rapid prototyping and usability tests
  • Recommend product improvements and pitch new product opportunities based on your observations and data measurements
  • Research and look for opportunities to solve problems in innovative ways rooted in underlying user needs (i.e. design research processes based on user need)
  • Facilitate design thinking training sessions to help more junior team members and those from non-design backgrounds in understanding design and how we can help them achieve their goals


  • You are an athlete and ride and/or train with data. Cycling experience is a plus.
  • Your portfolio demonstrates experience in superior cross-platform service design
  • Refined user research skills such as research planning, conducting interviews, synthesis, and usability testing
  • Familiarity with the application of design systems, experience with Figma or equivalent design tools
  • Proficiency in analyzing user behavior in tools such as Google Analytics, Kibana, Zendesk, and Dovetail
  • Excellent oral and written communication skills
  • Excellent design craft and systems thinking
  • Technical understanding and curiosity
  • 5+ years of professional applied experience in a product/service design setting
  • 7+ years creative experience overall
  • Experience and willingness to work remotely with teammates across the globe

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