Mai 4, 2012

SRAM steps up support for Enduro in Europe

For the 2012 season SRAM and its brands are expanding their portfolio of Enduro European events. This new and exciting discipline in mountain biking is attracting thousands of racers all across Europe, and this is why SRAM has partnered with the newly created Specialized Enduro Series in Germany, in addition to consolidating its title sponsorship of the Italian Superenduro powered by SRAM.

After the successful experience of the X0 Enduro powered by SRAM at last year’s Dirtmasters Festival, SRAM has partnered with the organizers of the first german enduro series, which will include four races in locations such as Winterberg, Samerberg, Navis and Treuchtlingen, from May to October 2012.
Elmar Keineke, European MTB Brand Manager, SRAM: “The experience with the X0 Enduro last year in Winterberg showed that there is great interest for Enduro racing in Germany. SRAM and its brands have some of the most innovative and exciting product for this discipline, which also mirrors exactly what thousands of bikers do every day on their bikes, so our involvement in this series was a natural step ahead for us.”
The Specialized Enduro Series powered by SRAM will kick off on May 17th and 18th during the Dirtmasters Festival in Winterberg, one of Europe’s biggest MTB festivals, where SRAM has a prime presence as a supporter of all racers and athletes, from Slopestyle PROs to Downhill groms.
For more information:

One of the most popular and long standing enduro racing series in Europe, Superenduro is heading into its 5th season with many exciting news: in addition to the new Supermountain mass-start races, Superenduro will once again host the prestigious Enduro Trophy of the Nations. With over 14 events across Italy, Superenduro is set for yet another great season.
Enrico Guala, Superenduro organizer: “Having SRAM onboard as our title sponsor is a huge accomplishment, and also a great testament to how long this series has come. We are proud to have constantly sold out races where everyone, from multiple World Champions to everyday riders, can have a great time on his bike.”
The first races of the season have already shown outstanding attendance numbers, with many international races including Superenduro events as part of their season.
For more information:

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