2013 MTB Sea Otter Recap
Sea Otter is commonly referred to as the “celebration of cycling”, and the North American season opener to most. Professional and amateur athletes make the yearly trip to the Laguna Seca Racway in Monterey, California to participate in some of the sport’s most competitive and enduring events. Hundreds of pro cyclists, including national, world, and Olympic champions attend the Sea Otter Classic to race and meet with fans.
The Sea Otter Classic is also considered one of the largest consumer bike expositions in North America, host to hundreds of vendors displaying new products, distributing free samples and swag, with promotions and events for all. The four-day, action-packed festival is one of SRAM’s largest events of the year. This year we had MY14 product launches, ride experiences, promotions, contests and some of our premier athletes competing. With the cycling community enthusiasm and anticipation of the season at an all time high, SRAM was not one to disappoint.