SRAM Cross Pros Take Tech Calls
When we invited our cross athletes to visit us at the Zipp factory in Indianapolis, we expected the lighthearted nice people we always see on TV and YouTube. Turns out they are a little rougher around the edges than we thought. They're also a lot better at riding bikes than taking tech support calls.
*In case you were wondering, Ellen Noble doesn’t actually smoke in real life, and all of these athletes are actually super nice, sharp folks. You’d be surprised at how much direction and how many recording takes you have to do to get people this nice to look this mean.