April 11, 2010

Cancellara Drives RED to First Roubaix Win!

World’s lightest gruppo takes first, second, and fourth at 108th ‘Hell of the North’

Today’s Paris-Roubaix was the perfect demonstration of the advantages of SRAM RED – perfect shifting in the worst conditions, precise handling via perfect ergonomics, and durability that is unquestionable.

Fabian Cancellara (Saxo Bank) stormed to an incredibly aggressive win at what is easily considered the most difficult one day road race in the World. The Swiss powerhouse, fresh off a Flanders win, attacked with roughly 45km’s remaining in the 259km race from Compiegne to Roubaix, France. Cancellara said he knew he was going to win once he was ten meters in front of the others.

More than worthy of mention was the performance of the other top finishers riding SRAM RED and Zipp wheels, with Thor Hushovd (Cervelo Test Team) taking second and their quiet man, Roger Hammond, taking fourth.

“Fabian, Thor, and Roger’s performances here today, taking three of the first four spots was certainly inspiring. We feel like SRAM has aced some very important tests this spring,” Alex Wassmann, US Road Sponsorship Manager.

Fabian rode a new Specialized® S-Works Roubaix SL3 with Zipp® 303 wheels and SRAM RED drivetrain and brakes (Specialized cranks), and SRAM’s new 1091R chain and PG-1070 cassette. It was SRAM RED’s first victory at the cobbled Classic.

Fabian Cancellara (Saxo Bank) and his team asked to see RED early last year, with a request for the componentry that many of the World’s other teams had already chosen, since then Saxo Bank has done nothing but stepped onto podiums.

2010 Paris Roubaix Results

1st) Fabian Cancellara - Team Saxo Bank – SRAM RED, Zipp - 6:35:10

2nd) Thor Hushovd - Cervelo TestTeam – SRAM RED, Zipp - 6:37:10

3rd) Antonio Flecha Juan - Team Sky - 6:37:10 at 02:00

4th) Roger Hammond - Cervelo TestTeam – SRAM RED, Zipp - 6:38:24 at 03:14

5th) Tom Boonen - Quick Step Cycling Team - 6:38:24 at 03:14

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