March 14, 2009

SRAM takes over Tour of the Gila title sponsorship (US)

Five-day stage race is now "SRAM Tour of the Gila"

For twenty-three years the Tour of the Gila has remained one of the States most challenging early season stage races and, like many events in 2009, was facing financial challenges. SRAM has enthusiastically taken over title sponsorship of the traditionally hilly five day stage race that begins this April 29 in Silver City, NM.

"SRAM has given this race security for the next several years and, with their increasing popularity in the peloton, we can only anticipate growth for our event. And SRAM’s professional neutral race support, along with their great team relationships, make them a perfect long-term partner," stated Jack Brennan, Tour of the Gila Race Director.

"Despite the tremendous grass-roots support for the "Gila," the event was facing some financial challenges, and we wanted to come onboard and give the race a secure place in the calendar for the next several years," said David Zimberoff, SRAM’s Global Marketing Director.

The Gila is renowned for its tough climbs, hot weather, and fast professional fields, the 2009 version is expected to be no different. The Gila Race Leader’s Jersey will now appear in SRAM’s traditional RED color (Pantone 186). See pic.

SRAM is a twenty-one year-old Chicago based bicycle component manufacturer with facilities worldwide. SRAM entered the pro road peloton in 2006 with the successful introduction of its complete Force and Rival road groups. Since then SRAM has launched RED, universally praised for being the lightest, most efficient, and most ergonomic gruppo in the World, which won the 2008 and 2009 Tour of California, and the 2008 Tours of Italy and Spain.

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