September 30, 2008
World Champion Nicole Cook takes SRAM RED to the top.
SRAM RED clinches it first rainbow jersey.
The 2008 Olympic Gold medalist and number 1 British cyclist performed at her best to outsprint her nearest rivals to win the road women world championships. In an emphatic sprint finish, she passed Marianne Vos (Holland) 10m before the line, capturing SRAM RED‘s first World Champion jersey. In tremendous form, Nicole Cooke is for sure the star of the 2008 women peloton putting SRAM RED in the spot light.