Here’s a box of 100 SRAM high-performance bike components. Now make something of it. That’s the challenge SRAM laid down for a group of noted artists from across the country, handpicked by Milwaukee’s art Guru Terrence Coffman and SRAM’s very own Marketing Chief David Zimberoff. The participating artists more than met this challenge.
The works they created were displayed at the 2011 Interbike national bicycle show. They were also displayed in a juried exhibition in Chicago and sold to collectors in an online auction. All proceeds from the auction were donated to World Bicycle Relief.
The artist receiving top honors in the juried exhibition was awarded a trip to Africa to visit people whose lives have been changed by the gift of a World Bicycle Relief bike.
The 2011 Interbike project was an overwhelming success, raising over $96,000 for World Bicycle Relief and garnering media attention for the worthy cause.
See photos from the Chicago event