eTap Eruption on Big Island eTap Eruption on Big Island

eTap Eruption on Big Island

All Stories
Thursday, September 29, 2016

A year ago, Germany’s Jan Frodeno made history on a hot and humid day (even by Kona standards) at the Ironman® World Championships. With that performance, he became the first triathlete to hold an Olympic® gold medal (Beijing in 2008) and an Ironman® World Title.

Frodeno’s path to victory included working closely with SRAM on the testing on the SRAM RED® eTap® wireless groupset and eTap Clics™ extension shift buttons. After riding both last year at Kona, Frodeno asked: “When you have supreme performance, why go back?” Frodeno along with three-time women’s champ Mirinda Carfrae head a roster of top pros riding SRAM components at this year’s Ironman® World Championship in Kona.

Men’s Pro Race
Sebastian Kienle (2014) and Jan Frodeno (2015), both German tri superstars, have won the past two Kona championships. Frodeno is this year’s top favorite, confirming his form this summer by breaking the iron-distance record with a 7:35:39, almost 6 minutes faster than the previous mark. Kienle’s record breaking performance earned him a win at the European Ironman® Championship in Frankfurt, Germany.

Canadian Brent McMahon is another podium threat. Earlier this year the native of British Columbia recorded one of the fastest Ironman times ever with a 7:46:10 at the Ironman® South American Championship in Brazil. SRAM also is proud to support contenders Andi Bocherer (Germany) and Cyril Viennot (France). Also competing is American Jordan Rapp.

Women’s Pro Race

Kona legend Mirinda Carfrae will be looking to add to her tally of three Ironman world titles (2010, 2013 and 2014). A longtime SRAM athlete, her strong run and experience make her a podium threat.

Fellow Australian Melissa Hauschildt is a rising star at the Ironman distance. A former standout runner specializing in the steeplechase, Hauschildt is a three-time world champ with two titles at the 70.3 distance and one in the ITU Long Distance. In July, she won the Ironman® European Championship in Frankfurt, Germany. Other contenders include Australian Anna Luxford, sixth at the recent 70.3® Worlds.

Technology

SRAM RED eTap is a natural fit for triathlon with its effortless and efficient shifting. SRAM eTap Clics™ let you easily change gears from the end of your aero extension without adjusting your hand position. Clic here to check out our guide to all Aero setup options.

SRAM Force 1 also is ideal for aero applications and provides shifting simplicity paired with the gear range required to tackle the entire course.

Hang Loose and Hang Out with SRAM
SRAM Pop-up Store – SRAM, Zipp and Quarq Retail Experience

SRAM’s pop-up store will have everything you’ll need on race day plus all of the latest SRAM, Zipp and Quarq componentry, products and gear products on display.

Monday - Friday, October 5-9 | 9am – 7pm
Saturday, October 10 | CLOSED (race day)
Sunday, October 11 | 9am – 7pm
Location: Ironman Expo, Kailua-Kona

Follow SRAM’s cyclocross athletes on TwitterFacebook, and Instagram.

All photos: ©BrakeThrough Media

All Stories