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Vali's RockShox BoXXer
Mountain

Vali's BoXXer

This is Vali Höll. This is what Vali does. This is Vali’s RockShox BoXXer. This is Vali Höll. This is what Vali does. This is Vali’s RockShox BoXXer.Read the story

SRAM Sea Otter Classic Tech Clinics
Mountain

Sea Otter Clinics

Looking to get hands on with your bike? The B-Gap adjustment is the most important step in setting Looking to get hands on with your bike? The B-Gap adjustment is the most important step in setting up and tuning your Eagle drivetrain, while DUB is our all-new bottRead the story

Two for Two - Ravanel and Hill Repeat at EWS Round 2
Mountain

Two for Two

Two for Two - Ravanel and Hill Repeat at EWS Round 2 Two for Two - Ravanel and Hill Repeat at EWS Round 2Read the story

Ravanel and Hill Kick off The Season With Dominating Victories at EWS #1
Mountain

EWS Chile

Ravanel and Hill kick off the season with wins at EWS #1 Ravanel and Hill kick off the season with wins at EWS #1Read the story

RockShox DebonAir™ Technology
Mountain

RockShox DebonAir™

This new DebonAir technology is the latest evolution of the RockShox air spring philosophy, and we t This new DebonAir technology is the latest evolution of the RockShox air spring philosophy, and we think it is pretty amazing.Read the story

Win, Lose or Nino | Let's put 2nd place into perspective.
Mountain

Win, Lose or Nino

Let's put 2nd place into perspective. Let's put 2nd place into perspective.Read the story

Connection | An Introduction to SRAM's Coimbra Family
Mountain

Connection

In January of 2018, the SRAM chain development and manufacturing facility in Coimbra, Portugal, turn In January of 2018, the SRAM chain development and manufacturing facility in Coimbra, Portugal, turned 50. For the past half-century, dedicated people and intricate Read the story

Steps to the Top - Jack Moir
Mountain

STTT - Jack Moir

Sometimes the shark gets you, but you never quit. Sometimes the shark gets you, but you never quit.Read the story

Racing Rigid
Mountain

Racing Rigid

What type of bike is fastest over mixed terrain? This one might be it. What type of bike is fastest over mixed terrain? This one might be it.Read the story

SRAM Eagle™ Install and Set Up Video
Mountain

Eagle™ Install

Whether you’re the lucky new owner of a SRAM XX1, X01 or GX Eagle™ drivetrain, or one of the talente Whether you’re the lucky new owner of a SRAM XX1, X01 or GX Eagle™ drivetrain, or one of the talented wrench turners at that lucky new Eagle™ owner’s local bike shopRead the story

French Riders Win Enduro World Series Final in Finale
Mountain

French Riders Win

French Riders Win Enduro World Series Final in Finale French Riders Win Enduro World Series Final in FinaleRead the story

King of the Hill
Mountain

King of the Hill

Sam Hill takes his first EWS Championship Sam Hill takes his first EWS ChampionshipRead the story

Absolutely Perfect - Schurter and Neff take World Championship Gold Down Unda'
Mountain

Absolutely Perfect

Absolutely Perfect - Schurter and Neff take World Championship Gold Down Unda' Absolutely Perfect - Schurter and Neff take World Championship Gold Down Unda' Read the story

Myriam Nicole's Blue, White, Red and Gold Supreme DH.
Mountain

Pompon's Commencal

Myriam Nicole's Bleu, Blanc, Rouge et Or Supreme DH. Myriam Nicole's Bleu, Blanc, Rouge et Or Supreme DH.Read the story

Nino's Lean and Mean Scott Spark RC
Mountain

Lean and Mean

Nino Schurter, of the Scott-SRAM MTB Racing Team has had the perfect season, from starting the seaso Nino Schurter, of the Scott-SRAM MTB Racing Team has had the perfect season, from starting the season by winning the eight day Cape Epic, to six straight World Cup vRead the story

Blenki's Kiwi Themed Prototype Norco
Mountain

Blenki's Norco

Sam Blenkinsop has a kiwi themed Norco DH bike for the UCI Mountain Bike World Championship in Cairn Sam Blenkinsop has a kiwi themed Norco DH bike for the UCI Mountain Bike World Championship in Cairns.Read the story

Bike Check | Sam Hill's World Champs Choice
Mountain

Hill's Worlds Bike

Five-time World Champion and current Enduro World Series points leader, Sam Hill, is choosing to rac Five-time World Champion and current Enduro World Series points leader, Sam Hill, is choosing to race his Enduro bike in Cairns.Read the story

SRAM Eagle™ | Light
Mountain

SRAM Eagle™ | Light

Ride with better control and responsiveness. The system-engineered approach of Eagle™ Technology mak Ride with better control and responsiveness. The system-engineered approach of Eagle™ Technology makes the lightest weight, fully functioning, zero compromise drivetRead the story

SRAM Fall Women's Clinics
Mountain

Fall Clinics 2017

This fall we're hosting three different SRAM women's skills and tech clinics in Moab, Utah; Sedona, This fall we're hosting three different SRAM women's skills and tech clinics in Moab, Utah; Sedona, Arizona; and Charlotte, North Carolina. Read the story

Simply Perfect
Mountain

Simply Perfect

Nino Schurter’s UCI Cross Country Mountain Bike history making sixth-in-a-row in Val di Sole Nino Schurter’s UCI Cross Country Mountain Bike history making sixth-in-a-row in Val di Sole caps an absolutely legendary seasonRead the story

Bike Check | Jack Moir's 29er Intense
Mountain

Moir's Prototype

What makes Jack Moir's prototype Intense 29er Downhill bike uniquely his own? What makes Jack Moir's prototype Intense 29er Downhill bike uniquely his own? Read the story

This is the King
Mountain

This is the King

This is the King Adrien Loron caps a stellar season by turning the Whistler Bike Park’s A-Line into the world’s biggest pump track to solidify his 2017 King of Crankworx titleRead the story

Five
Mountain

Five

Five | Brandon Semenuk defies the odds to take his fifth Red Bull Joyride victory at Crankworx Five | Brandon Semenuk defies the odds to take his fifth Red Bull Joyride victory at Crankworx WhistlerRead the story

Mountain

The Gatekeeper

You don’t have to like me. But I demand your respect. I have earned it. You don’t have to like me. But I demand your respect. I have earned it. Read the story

Heating up, Crankwworx Whistler is En Fuego
Mountain

Crankworx Heats Up

Heating up, Crankwworx Whistler is En Fuego Heating up, Crankwworx Whistler is En Fuego Read the story

Steps to the Top - Caroline Buchanan
Mountain

STTT - Caro Buchanan

A never-ending quest for more perfection. A never-ending quest for more perfection.Read the story

She Might as Well Win
Mountain

She Might as Well

Cécile Ravanel sweeps every stage on route to sixth 2017 Enduro World Series victory Cécile Ravanel sweeps every stage on route to sixth 2017 Enduro World Series victoryRead the story

Bike Check | EWS Whistler
Mountain

Bike Check | EWS

What makes Mark Scott's, Anneke Beerten's and Jerome Clementz's EWS race bikes their own? What makes Mark Scott's, Anneke Beerten's and Jerome Clementz's Enduro World Series race bikes, uniquely their own?Read the story

Bike Check | R-Dog's Banquet Session
Mountain

R-Dog's Session

What makes R-Dog's custom painted Trek Session uniquely his own? What makes R-Dog's custom painted Trek Session uniquely his own?Read the story

Bike Check | Cécile Ravanel's Commencal Meta V4.2
Mountain

Ravanel's Meta V4.2

What makes Cécile Ravanel's EWS winning Commencal Meta V4.2 uniquely her own? What makes Cécile Ravanel's EWS winning Commencal Meta V4.2 uniquely her own?Read the story

SRAM Eagle™ | Simple
Mountain

Eagle™ | Simple

Fewer parts mean fewer hassles, on and off the trail, so you are free to focus on the ride. Whether Fewer parts mean fewer hassles, on and off the trail, so you are free to focus on the ride. Whether it’s your first mountain bike ride ever, or the final race of theRead the story

Turn Out the Lights, the Party’s Over
Mountain

Turn Out the Lights

Nino Schurter wraps up the 2017 UCI World Cup Overall Championship with Mont-Sainte-Anne win Turn Out the Lights, the Party’s Over - Nino Schurter wraps up the 2017 UCI World Cup Overall Championship with Mont-Sainte-Anne winRead the story

SRAM Eagle™ | Durable
Mountain

Eagle™ | Durable

Ride longer. Ride more. Every Eagle™ component has been designed to be rough-and-tumble tougher and Ride longer. Ride more. Every Eagle™ component has been designed to be rough-and-tumble tougher and to last longer even in the harshest conditions.Read the story

Sam Seward's Adventure Bound Yeti SB5c
Mountain

Adventure Bound SB5c

Sam Seward's GX Eagle™ equipped Yeti headed for the unknown. Sam Seward's GX Eagle™ equipped Yeti headed for the unknown. Read the story

Striking Gold in Silver Country
Mountain

Striking Gold

Striking Gold in Silver Country | SRAM / RockShox riders Ravanel and Hill win EWS Aspen Striking Gold in Silver Country | SRAM / RockShox riders Ravanel and Hill win EWS AspenRead the story

SRAM Eagle™ | Quiet
Mountain

Eagle™ | Durable

Enjoy more of the ride. Eagle™ Technology creates the smoothest, quietest, longest lasting and most Enjoy more of the ride. Eagle™ Technology creates the smoothest, quietest, longest lasting and most efficient drivetrains we’ve ever made.Read the story

Eins Zwei Drei and Vier
Mountain

Eins Zwei Drei

Eins Zwei Drei and Vier and The Fast One Eins Zwei Drei and Vier and The Fast One Read the story

SRAM Women's Clinics at Crankworx Whistler
Mountain

SRAM CWX Clinics

Join SRAM for women's rides and clinics at Crankworx Whistler. Join SRAM for women's rides and clinics at Crankworx Whistler.Read the story

First on Top. Back on Top.
Mountain

First on Top.

Myriam Nicole and Troy Brosnan end win-drought at the UCI World Cup Downhill in Andorra Myriam Nicole and Troy Brosnan end win-drought at the UCI World Cup Downhill in AndorraRead the story

Again. Again. And Again.
Mountain

Again. Again. Again.

Nino Schurter makes it a World Cup hat trick in Andorra Nino Schurter makes it a World Cup hat trick in Andorra Read the story

French Equals Fast
Mountain

French Equals Fast

French SRAM | RockShox athletes dominate the Enduro World Series results in Millau, France French SRAM | RockShox athletes dominate the Enduro World Series results in Millau, FranceRead the story

Ten minutes with Nicholi Rogatkin
Mountain

Rogatkin in 10

Hours before his Slopestyle win at Crankworx Innsbruck, we sat down with Nicholi Rogatkin. Slopestyl Hours before his Slopestyle win at Crankworx Innsbruck, we sat down with Nicholi Rogatkin. Slopestyle practice had just ended, and the Crankworx Rotorua champ had juRead the story

One, Two, Three, Say “Lederhosen”
Mountain

Say “Lederhosen”

One, Two, Three, Say “Lederhosen” One, Two, Three, Say “Lederhosen” Buchanan, Ropelato and Nobles for the Crankworx Innsbruck Pump Track podiumRead the story

Style and Speed and Style
Mountain

Style and Speed

Style and Speed and Style Style and Speed and Style - French riders Reboul and Lemoine take early event wins at Crankworx InnsbruckRead the story

Feel Confident
Mountain

Feel Confident

Descendant 35mm DH bars are big and burly and made to handle all the gravity you want to dish out. Descendant 35mm DH bars are big and burly and made to handle all the gravity you want to dish out.Read the story