SRAM and AG2R LA MONDIALE Sign Multi-year Partnership SRAM and AG2R LA MONDIALE Sign Multi-year Partnership

SRAM and AG2R LA MONDIALE Sign Multi-year Partnership

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Tuesday, January 6, 2015

SRAM is proud to announce a new multi-year partnership with the AG2R LA MONDIALE Pro Cycling Team, a power in the Tour de France and UCI WorldTour.

The France-based UCI World Tour squad will challenge 2015’s Grand Tours and Monuments equipped with SRAM components, Zipp wheels and Quarq power measurement.

A team at the head of the renaissance of French cycling, AG2R-LA MONDIALE will work closely with technical consultants at SRAM and Focus Bicycles to build on a year where it won the Team Classification at the Giro D’Italia and the Tour de France, where Jean-Christophe Péraud placed second in the General Classification. The agreement reunites SRAM and AG2R-LA MONDIALE, which rode SRAM componentry from 2010 to 2012.

AG2R LA MONDIALE is the perfect partner for SRAM at the UCI WorldTour level. The team is one of the most experienced and respected in the pro peloton. They share our culture of collaboration, innovation and performance,” SRAM President Stan Day said. “Our sponsorship of AG2R LA MONDIALE positions SRAM to be highly involved with team staff and riders throughout the season so they are best prepared for races. It also allows us to more effectively advance product development and testing.”

The first value that we highlight within the team is working together, with one another and with sponsors. Last year, especially at the Tour de France, we got a taste of results at the highest level and we tell ourselves that everything is possible,” AG2R LA MONDIALE Team Manager Vincent Lavenu said. “We are pleased to partner with SRAM because we know they provide us with the most advanced technologies and equipment to allow our riders to reach the top.”

Wearing the AG2R LA MONDIALE jersey, for me, means pride. Everyone is happy to be working together and with SRAM. Last year’s victory in the team rankings at the Tour de France confirms that we are a real team, a real family,” AG2R LA MONDIALE rider Christophe Riblon said. “I’m impressed with improvements made to SRAM components. The shifting is extremely accurate, dependable and smooth. I also noticed the braking power.”

Key Riders

- Jean-Christophe Péraud (France) – Silver medalist from mountain bike cross-country in Beijing confirmed his road ability with second at the Tour de France.
- Romain Bardet (France) – Sixth at the 2014 Tour de France.Samuel Domenico Pozzovivo (Italy) – This strong climber was fifth at 2014 Giro.
- Carlos Betancur (Colombia): 2014 Paris-Nice winner.
- Christophe Riblon (France) – Won legendary Alpe d'Huez stage in 2013 Tour de France.
- Johan Vansummeren (Belgium) -- Winner of the 2011 Paris-Roubaix adds team strength for the Spring Classics.
- Jan Bakelants (Belgium) – Has won a stage in the Tour de France and has worn the race leader’s yellow jersey.
- Samuel Dumoulin (France) – Sprinter set for the bunch finishes or breakaway opportunities.

List of riders for the 2015 season:
Gediminas BAGDONAS (LIT)/ Jan BAKELANTS (BEL)/ Romain BARDET (FRA)/ Julien BERARD (FRA)/ Carlos BETANCUR (COL)/ Guillaume BONNAFOND (FRA)/ Mikael CHEREL (FRA)/ Maxime DANIEL (FRA)/ Nico DENZ (GER)/ Axel DOMONT (FRA)/ Samuel DUMOULIN (FRA)/ Hubert DUPONT (FRA)/ Damien GAUDIN (FRA)/ Ben GASTAUER (LUX)/ Alexis GOUGEARD (FRA)/ Patrick GRETSCH (GER)/ Hugo HOULE (CAN)/ Quentin JAUREGUI/ Blel KADRI (FRA)/ Pierre-Roger LATOUR (FRA)/ Sébastien MINARD (FRA)/ Lloyd MONDORY (FRA)/ Matteo MONTAGUTI (ITA)/ Rinaldo NOCENTINI (ITA)/ Jean-Christophe PERAUD (FRA)/ Domenico POZZOVIVO (ITA)/ Christophe RIBLON (FRA)/ Sébastien TURGOT (FRA)/ Johan VANSUMMEREN (BEL)/ Alexis VUILLERMOZ (FRA)

Key Technologies

Frameset: Focus

SRAM Road Componentry - Lightweight, dependable and ergonomic, SRAM RED has been ridden to victory in most every major pro race around the globe. Innovations such as WiFLi ™ allow 11-30 or 11-32 cassettes for crucial mountain stages. Reach Adjust™ allows riders to customize their brake and shift levers. For time trials, SRAM R2C Aero shifters keep athletes aero and in control. SRAM will work closely with team to develop and refine road products.

Zipp Wheels - Wheel selection becomes part of race-day strategy with Zipp’s purpose-build carbon wheel lineup at every rim depth, Tubular or Carbon Clincher, as well as disc wheels. Zipp Firecrest wheels provide unmatched speed, stability and durability proven in victories at the Tour de France, Paris-Roubaix and World Championships.

Quarq Power - The Quarq RED 22 Power Meter is a pro-grade racing and training tool providing precise information through measurement at the crankset spider to capture accurate power data from both legs. It is an integral element for the team’s training programs and tool for race day.

Photos: Victor Lucas

 

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