SRAM en Roompot/Orange: de juiste combinatie… SRAM en Roompot/Orange: de juiste combinatie…

SRAM en Roompot/Orange: de juiste combinatie…

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Wednesday, November 19, 2014

SRAM Partners with New Dutch Roompot/Orange Cycling Team Headlined by Johnny Hoogerland and Dutch pro cycling talents

SRAM is proud to partner with the all-Dutch Roompot/Orange Cycling Team for the 2015 season. The newly created UCI Pro Continental team will use SRAM groupsets, Zipp aerobars, road bars, stems and seatposts and Quarq power meters.

Roompot/Orange brings bright kits and new energy to the pro peloton and to Holland, a nation rich in cycling heritage. The team of Dutch riders, staff and partners brings together experienced leadership with young pros with a goal of developing a new generation of champions.

The Netherlands is a key European market for SRAM and also a model for cycling usage and infrastructure. SRAM has been present in the Netherlands for 20 years and its European Sales and Service headquarters are based in Nijkerk.

Setting up a new professional cycling team from scratch requires a lot of hard work and a clear objective in mind. Our objective is to give opportunity to young talented Dutch riders to develop themselves into winners,” Team Manager Henk Schipper said. “Having the best possible equipment is key to success. We are extremely happy with the support of SRAM. Being able to compete with the lightest components available is a clear advantage for our riders, which will boost their morale. In return, we hope to be able to give meaningful feedback to the SRAM product development team. As a team we look forward to a successful partnership with SRAM and we can’t wait the season 2015 to begin.”

We found it impossible to miss on the chance to partner with a project with this much potential and enthusiasm,” said Patrick Brandwagt, SRAM BV General Manager. “SRAM has operated a Dutch office for 20 years, so joining with the staff and riders of the new Roompot/Orange Cycling Team to race on SRAM group sets, Quarq Power Measurement and Zipp controls is an extra special thing.”

Key Riders:

  • Johnny Hoogerland – 2013 National Road Race Campion of the Netherlands; fan favorite; former polka-dot jersey wearer at Tour de France.
  • Marc de Maar – 2014 stage winner and second overall, Tour of Norway.
  • Raymond Kreder – 2014 1st Tour de l'Ain - Stage 1 Doucier - Montrevel-en-Bresse
  • Dylan Groenewegen – 2014 Under 23 Tour of Flanders champion; promising young sprinter.
  • Tim Kerkhof – 2014 Dutch Under 23 National Road Champion.
  • Mike Terpstra – Consistent top 10 finishes; younger brother of Paris-Roubaix champion Niki Terpstra.


  • Frameset: Isaac
  • Componentry: Lightweight, dependable and ergonomic, SRAM RED 22 has been ridden to victory in most every major race around the globe. SRAM Force 22 features all key innovations of RED and has become a mainstay at the elite and pro level as well.
  • Bars, stems, seatposts: Zipp Service Course SL road bars, stems and seatposts help dial in fit. Zipp SL Sprint carbon stem provides the highest stiffness to weight ratio on the market, and the carbon SL Speed seatpost provides fit and security while being lightweight.
  • Aerobars: For time trials, Zipp Vuka Stealth and Vuka Alumina systems (Vuka Alumina Clip, Vuka Extensions and Vuka Bull base bar) feature almost endless adjustability to optimize power and aerodynamic efficiency.
  • Power: The Quarq RED 22 Power Meter is a pro-grade racing and training tool providing precise information through measurement at the crankset spider to capture accurate power data from both legs.
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