SRAM Riders Animate Amazing La Course by le Tour SRAM Riders Animate Amazing La Course by le Tour

SRAM Riders Animate Amazing La Course by le Tour

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Tuesday, July 29, 2014

Under beautiful skies in one of the world’s most beautiful cities, La Course by Le Tour provided a major step forward for women’s cycling. The race – organized by Amaury Sport Organisation (ASO) and backed by the Union Cycliste International (UCI) – took place Sunday a few hours before the finish of the Tour de France.

Even in its first year La Course, with a purse matching the men’s, was one of the season’s most prized and most watched women’s cycling events. The 13-lap, 89km criterium went around the Arc de Triomphe, down les Champs Élysées, round les Tuilleries and the Louvre and across the Place de la Concorde back to les Champs. The race was broadcast in over 100 countries, hundreds of journalists covered the event, and thousands of fans lined the course.

The racing was aggressive and fast. Marianne Vos (Rabo-Liv), the current and multi-time World Champion, won the sprint after a challenging race. The three SRAM-equipped teams animated the race from the outset, providing a great show but also proving the skill and tactical savvy of the racers. Trixi Worrack (Specialized Lululemon Pro Team) launched one of the first attacks, with eight laps to go she got clear of the field, holding 16 seconds over the peloton, and was eventually absorbed.

With seven laps remaining, the World Time-Trial Champion, Ellen van Dijk (Boels Dolmans Pro Cycling) rode away from the bunch, gaining 20 seconds. It was obvious the peloton would not afford one of the best rouleurs and time-trialists to ride away. Her teammate, and triple German National Champion (Road, TT and MTB), Lisa Brennauer also featured in the aggression, attacking late. In the finale it was the Canadian rider, Leah Kirchmann (Optum p/b Kelly Benefit), who showcased her sprinting prowess and finished on the La Course by le Tour podium in third.

At SRAM, we look forward for the second edition as well as the continuing expansion of women’s cycling.

Congratulations to all women who took part in La Course by Le Tour.

Let’s have a closer look at our professional team bikes:

Boels Dolmans Pro Team: Ellen van Dijk’s Specialized Amira SRAM RED 22


Optum p/b Kelly Benefits: Leah Kirchmann’s Diamond Black Podium Optum SRAM RED 22, special colors and graphics.


Specialized Lululemon Pro Team: Lisa Brennauer’s Specialized Amira SRAM RED 22 & Zipp Service Course SL bar, stem and Seat post.

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