SRAM Turns European Cycling Capitals Red!
SRAM ran a promotion tour in major European cycling capitals. The goal was to show SRAM’s commitment to Urban Cycling and to raise awareness for SRAM.
Amsterdam, Utrecht (Netherlands) and Münster (Germany) were the first cities to get the SRAM Urban feeling.
At the three locations SRAM covered 5,000 dutch “fietse” at Amsterdam and Utrecht Centraal station and 3,000 “Fahrräder” at Münster Hauptbahnhof with RED saddle covers – a must have within those weather conditions.
(This story was originally posted 11/12.)