Women’s Racing Showcased on Les Champs
SRAM’s Teams to Race on Famous Avenue
Before the fastest men’s riders finish the most prestigious bike race along the world’s most famous Avenue, the Champs Élysées will host the first edition of a professional women’s race. The Amaury Sport Organization (ASO), in cooperation with the UCI, has organized a one-day race aptly named “La Course by le Tour”.
The women’s 90km criterium will coincide with the finish of the Tour de France on July 27, with the women completing 13 laps of the famous brick and paved circuit that travels towards the Arc de Triomphe, down the Champs-Élysées, round les Tuileries and the Louvre and across the Place de la Concorde back to the Champs-Élysées.
Twenty teams comprised of six riders will compete and SRAM RED 22 will be represented by three of the best. The Dutch based Boels Dolmans Cycling team lines up the 2013 Time-Trial World Champion and 2014 Tour of Flanders winner, Ellen van Dijk (NED), and the Silver medalist at the 2012 London Games, Lizzie Armitstead (GBR). Carmen Small, one of the top American riders over the past few years, will lead the Specialized-Lululemon Team along with 2014 German Road and Time-Trial Champion, Lisa Brennauer. The other US based team, Optum p/b Kelly Benefits, will be lead by Leah Kirchmann (CAN) and Gent-Wevegelm winner Lauren Hall (USA). Hall will no doubt have her eyes fixed on a historical sprint victory on the Champs-Elysées.
Given SRAM’s long standing commitment to women’s cycling we are extremely proud to see three of our teams racing La Course by le Tour, and we look forward to continued opportunities for such high quality women’s racing and media coverage.
"As a proud supporter of Women’s Cycling SRAM is excited to have three of our sponsored teams, Specialized-Lululemon, Boels Dolmans Cycling and Optum p/b Kelly Benefits racing on the Champs Elysees in “La Course by le Tour”. Racing on the world’s biggest stage is another great step forward for Women’s Cycling and will showcase these great riders and their teams perfectly. Hopefully this race can trigger the birth of a Women’s Tour de France." Jason Phillips, SRAM European Road Sponsorship Manager.
“I think ASO makes a big step to promote women cycling. All the girls looking really forward to race La Course. Hope after the race, the world see that its coming more and more closer to the men’s professional races. And we get more exposure for the future.” Danny Stam, Sport Director Boels Dolmans Cycling.
"La Course is a great thing for women's cycling. It will give women's cycling exposure in 150 countries at a time when women's cycling is buzzing and needs some visibility to attract sponsors and make the next step. For the riders, it will be an exciting event. Racing in front of a huge crowd on the Champs Elysee is any riders dream." Kristy Scrymgeour, Specialized-Lululemon Team Manager.
"This year has seen three significant developments in women's cycling: The FriendsLife Women's Tour of Britain, the UCI televising the Women's World Cup Series and now ASO including a women's race at the Tour de France. Everyone in the sport is excited about the cumulative effect of these 3 developments. Perhaps the single most important is La Course, by the Tour de France. If these developments can catalyze an influx of fan interest - the positive impact on sponsorship for the riders, the teams, the sport will help the sport grow more in the next few years than it has in perhaps the last 20. We're already seeing the impacts - with a new women's event also being introduced alongside the Tour Down Under in Australia next year. " Kevin Field, Optum p/b Kelly Benefits Women's Performance Director.
Follow the action throughout the race with our SRAM Road Sports Marketing insiders @SRAMRacing on Twitter and Instagram as well as your source for SRAM Road info, @SRAMRoad on Twitter, Instagram and Facebook.
Boels Dolmans Cycling (NED)
Lizzie Armitstead (GBR)
Ellen van Dijk (NED)
Janneke Ensing (NED)
Romy Kasper (GER)
Christine Majerus (LUX)
Katrazyna Pawlowska (POL)
Componentry: SRAM RED 22
Chantal Blaak (NED)
Lisa Brennauer (GER)
Elise Delzenne (FRA)
Carmen Small (USA)
Tayler Wiles (USA)
Trixi Worrack (GER)
Componentry: SRAM RED 22
Bar-Stem-Seat Post: Zipp
Optum p/b Kelly Benefits (USA)