Wout van Aert

What's on the other side of victory is what really counts. What's on the other side of victory is what really counts.Read the story

eTap Factory Builds eTap Factory Builds

eTap Factory Builds

Find a listing of eTap & eTap HRD equipped bikes available from the world's top bike manufacturers. Find a listing of eTap and eTap HRD equipped bikes available from the world's top bike manufacturers. Read the story

Apex 1 Factory Builds Apex 1 Factory Builds

SRAM Apex 1 Builds

Bikes with Apex 1 drivetrain. A list of complete bicycles outfitted with SRAM Apex 1 drivetrain.Read the story

Stories by Ride Type
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Urban Stories
The Other Side of the Race
Road

The Other Side

Behind the scenes at the OVO Energy Women's Tour. Behind the scenes at the OVO Energy Women's Tour.Read the story

Absolutely Perfect - Schurter and Neff take World Championship Gold Down Unda'
Mountain

Absolutely Perfect

Absolutely Perfect - Schurter and Neff take World Championship Gold Down Unda' Absolutely Perfect - Schurter and Neff take World Championship Gold Down Unda' Read the story

Podium Pursuit
Road

Podium Pursuit

Podium Pursuit Podium Pursuit Read the story

Myriam Nicole's Blue, White, Red and Gold Supreme DH.
Mountain

Pompon's Commencal

Myriam Nicole's Bleu, Blanc, Rouge et Or Supreme DH. Myriam Nicole's Bleu, Blanc, Rouge et Or Supreme DH.Read the story

Nino's Lean and Mean Scott Spark RC
Mountain

Lean and Mean

Nino Schurter, of the Scott-SRAM MTB Racing Team has had the perfect season, from starting the seaso Nino Schurter, of the Scott-SRAM MTB Racing Team has had the perfect season, from starting the season by winning the eight day Cape Epic, to six straight World Cup vRead the story

Blenki's Kiwi Themed Prototype Norco
Mountain

Blenki's Norco

Sam Blenkinsop has a kiwi themed Norco DH bike for the UCI Mountain Bike World Championship in Cairn Sam Blenkinsop has a kiwi themed Norco DH bike for the UCI Mountain Bike World Championship in Cairns.Read the story

Bike Check | Sam Hill's World Champs Choice
Mountain

Hill's Worlds Bike

Five-time World Champion and current Enduro World Series points leader, Sam Hill, is choosing to rac Five-time World Champion and current Enduro World Series points leader, Sam Hill, is choosing to race his Enduro bike in Cairns.Read the story

The Other Side of the Lake
Road

The Other Side

When the road less traveled isn't even a road at all. When the road less traveled isn't even a road at all.Read the story

SRAM Fall Women's Clinics
Mountain

Fall Clinics 2017

This fall we're hosting three different SRAM women's skills and tech clinics in Moab, Utah; Sedona, This fall we're hosting three different SRAM women's skills and tech clinics in Moab, Utah; Sedona, Arizona; and Charlotte, North Carolina. Read the story

Mountain

SRAM Eagle™ | Light

Ride with better control and responsiveness. The system-engineered approach of Eagle™ Technology mak Ride with better control and responsiveness. The system-engineered approach of Eagle™ Technology makes the lightest weight, fully functioning, zero compromise drivetRead the story

The Road is Turning to Disc
Road

Disc Brakes for Road

In this SRAMcast we discuss the advantages, as well as concerns, surrounding disc brakes for road Hydraulic disc brakes for road are a reality that has arrived. In this SRAMcast we talk about the advantages and concerns with experts and ridersRead the story

Simply Perfect
Mountain

Simply Perfect

Nino Schurter’s UCI Cross Country Mountain Bike history making sixth-in-a-row in Val di Sole Nino Schurter’s UCI Cross Country Mountain Bike history making sixth-in-a-row in Val di Sole caps an absolutely legendary seasonRead the story

Bike Check | Jack Moir's 29er Intense
Mountain

Moir's Prototype

What makes Jack Moir's prototype Intense 29er Downhill bike uniquely his own? What makes Jack Moir's prototype Intense 29er Downhill bike uniquely his own? Read the story

Jake Montgomery Bike Profile
Road

Jake's Ride

Get a complete rundown on 70.3 Australian National Champion Jake Montgomery's Cervelo P5x. Get a complete rundown on 70.3 Australian National Champion Jake Montgomery's Cervelo P5x.Read the story

This is the King
Mountain

This is the King

This is the King Adrien Loron caps a stellar season by turning the Whistler Bike Park’s A-Line into the world’s biggest pump track to solidify his 2017 King of Crankworx titleRead the story

Road

Tony Martin

Hear what TT World Champion Tony Martin has to say about SRAM RED eTap. Hear what TT World Champion Tony Martin has to say about SRAM RED eTap.Read the story

Five
Mountain

Five

Five | Brandon Semenuk defies the odds to take his fifth Red Bull Joyride victory at Crankworx Five | Brandon Semenuk defies the odds to take his fifth Red Bull Joyride victory at Crankworx WhistlerRead the story

Mountain

The Gatekeeper

You don’t have to like me. But I demand your respect. I have earned it. You don’t have to like me. But I demand your respect. I have earned it. Read the story

Heating up, Crankwworx Whistler is En Fuego
Mountain

Crankworx Heats Up

Heating up, Crankwworx Whistler is En Fuego Heating up, Crankwworx Whistler is En Fuego Read the story

Survive and Thrive
Road

Survive and Thrive

Survive and Thrive Survive and ThriveRead the story

Mountain

STTT - Caro Buchanan

A never-ending quest for more perfection. A never-ending quest for more perfection.Read the story

She Might as Well Win
Mountain

She Might as Well

Cécile Ravanel sweeps every stage on route to sixth 2017 Enduro World Series victory Cécile Ravanel sweeps every stage on route to sixth 2017 Enduro World Series victoryRead the story

Road

Drum.Ride.Sleep.Repe

Drum.Ride.Sleep.Repeat. Drum.Ride.Sleep.Repeat.Read the story

Bike Check | R-Dog's Banquet Session
Mountain

R-Dog's Session

What makes R-Dog's custom painted Trek Session uniquely his own? What makes R-Dog's custom painted Trek Session uniquely his own?Read the story

Bike Check | Cécile Ravanel's Commencal Meta V4.2
Mountain

Ravanel's Meta V4.2

What makes Cécile Ravanel's EWS winning Commencal Meta V4.2 uniquely her own? What makes Cécile Ravanel's EWS winning Commencal Meta V4.2 uniquely her own?Read the story

Bike Check | EWS Whistler
Mountain

Bike Check | EWS

What makes Mark Scott's, Anneke Beerten's and Jerome Clementz's EWS race bikes their own? What makes Mark Scott's, Anneke Beerten's and Jerome Clementz's Enduro World Series race bikes, uniquely their own?Read the story

Mountain

Eagle™ | Simple

Fewer parts mean fewer hassles, on and off the trail, so you are free to focus on the ride. Whether Fewer parts mean fewer hassles, on and off the trail, so you are free to focus on the ride. Whether it’s your first mountain bike ride ever, or the final race of theRead the story

Turn Out the Lights, the Party’s Over
Mountain

Turn Out the Lights

Nino Schurter wraps up the 2017 UCI World Cup Overall Championship with Mont-Sainte-Anne win Turn Out the Lights, the Party’s Over - Nino Schurter wraps up the 2017 UCI World Cup Overall Championship with Mont-Sainte-Anne winRead the story

Wrecking Tubes
Road

Wrecking Tubes

One man's journey building his first custom frame from the ground up. One man's journey building his first custom frame from the ground up.Read the story

Road

Stijn Devolder

Enjoy this tour of Stijn Devolder's Felt race bike. Enjoy this tour of Stijn Devolder's Felt race bike.Read the story

Mountain

Eagle™ | Durable

Ride longer. Ride more. Every Eagle™ component has been designed to be rough-and-tumble tougher and Ride longer. Ride more. Every Eagle™ component has been designed to be rough-and-tumble tougher and to last longer even in the harshest conditions.Read the story

Sam Seward's Adventure Bound Yeti SB5c
Mountain

Adventure Bound SB5c

Sam Seward's GX Eagle™ equipped Yeti headed for the unknown. Sam Seward's GX Eagle™ equipped Yeti headed for the unknown. Read the story

London Rally
Road

London Rally

London Rally London Rally Read the story

Striking Gold in Silver Country
Mountain

Striking Gold

Striking Gold in Silver Country | SRAM / RockShox riders Ravanel and Hill win EWS Aspen Striking Gold in Silver Country | SRAM / RockShox riders Ravanel and Hill win EWS AspenRead the story

Road

Lisa Brennauer

Enjoy this tour of Lisa Brennauer's Canyon Speedmax CF SLX. Enjoy this tour of Lisa Brennauer's Canyon Speedmax CF SLX.Read the story

Mountain

Eagle™ | Durable

Enjoy more of the ride. Eagle™ Technology creates the smoothest, quietest, longest lasting and most Enjoy more of the ride. Eagle™ Technology creates the smoothest, quietest, longest lasting and most efficient drivetrains we’ve ever made.Read the story

All new La Course by le Tour
Road

La Course la Change

SRAM and Zipp Teams take on new La Course by le Tour de France SRAM and Zipp Women's Teams take on the new La Course by le Tour Women's RaceRead the story

Race For the Record
Road

Race For the Record

How SRAM Engineer Jaime Kelleher battled the elements to set a new Race Across Germany Record. How SRAM Engineer Jaime Kelleher battled the elements to set a new Race Across Germany Record.Read the story

Perfection mékanik, Aéro dynamik
Road

Kraftwerk TT Bike

Tony Martin's Kraftwerk inspired Tour de France TT bike Tony Martin's Kraftwerk inspired Tour de France TT bikeRead the story

Kienle’s Crown
Road

Kienle’s Crown

Kienle’s Crown German rockets to another Ironman European ChampionshipRead the story

Rosa Victory for van der Breggen
Road

Rosa Victory

Van der Breggen wins Giro Rosa Number Two Boels Dolmans' Anna van der breggen Captures her second Giro Rosa VictoryRead the story

Eins Zwei Drei and Vier
Mountain

Eins Zwei Drei

Eins Zwei Drei and Vier and The Fast One Eins Zwei Drei and Vier and The Fast One Read the story

SRAM Women's Clinics at Crankworx Whistler
Mountain

SRAM CWX Clinics

Join SRAM for women's rides and clinics at Crankworx Whistler. Join SRAM for women's rides and clinics at Crankworx Whistler.Read the story

Road

The Pros on eTap HRD

Learn what the pros have to say about disc brakes in the pro peloton and the performance of eTap HRD Learn what the pros have to say about disc brakes in the pro peloton and the performance of eTap HRDRead the story

Road

Amalie Dideriksen

Road World Champ Amalie Dideriksen gives us a tour of her Specialized S-Works Amira cockpit. Road World Champ Amalie Dideriksen gives us a tour of her Specialized S-Works Amira cockpit.Read the story

Going Pro - Advice for Aspiring Amateurs
Road

Going Pro

Going pro, some advice to help any aspiring pro make it Going pro. Most every young cyclist has at least dreamed of the possibilityRead the story

SRAM S-900 Aero HRD Disc Brake
Road

Aero HRD Disc Brake

Introducing SRAM S-900 Aero HRD: Unconditional braking for unconditional riders. Introducing SRAM S-900 Aero HRD: Unconditional braking for unconditional riders.Read the story

Lost & Found
Road

Lost & Found

The Squid Squad at the Lost and Found gravel grinder. The Squid Squad at the Lost and Found gravel grinder.Read the story

Again. Again. And Again.
Mountain

Again. Again. Again.

Nino Schurter makes it a World Cup hat trick in Andorra Nino Schurter makes it a World Cup hat trick in Andorra Read the story

First on Top. Back on Top.
Mountain

First on Top.

Myriam Nicole and Troy Brosnan end win-drought at the UCI World Cup Downhill in Andorra Myriam Nicole and Troy Brosnan end win-drought at the UCI World Cup Downhill in AndorraRead the story

French Equals Fast
Mountain

French Equals Fast

French SRAM | RockShox athletes dominate the Enduro World Series results in Millau, France French SRAM | RockShox athletes dominate the Enduro World Series results in Millau, FranceRead the story

Ten minutes with Nicholi Rogatkin
Mountain

Rogatkin in 10

Hours before his Slopestyle win at Crankworx Innsbruck, we sat down with Nicholi Rogatkin. Slopestyl Hours before his Slopestyle win at Crankworx Innsbruck, we sat down with Nicholi Rogatkin. Slopestyle practice had just ended, and the Crankworx Rotorua champ had juRead the story

Road

The Other Side

On the other side of victory is where the wonder is. On the other side of victory is where the wonder is.Read the story

Just Keep Spinning
Road

Just Keep Spinning

We ask Jaime Kelleher about her plan to break the Race Across Germany Record. We ask Jaime Kelleher about her plan to break the Race Across Germany Record.Read the story

One, Two, Three, Say “Lederhosen”
Mountain

Say “Lederhosen”

One, Two, Three, Say “Lederhosen” One, Two, Three, Say “Lederhosen” Buchanan, Ropelato and Nobles for the Crankworx Innsbruck Pump Track podiumRead the story

Style and Speed and Style
Mountain

Style and Speed

Style and Speed and Style Style and Speed and Style - French riders Reboul and Lemoine take early event wins at Crankworx InnsbruckRead the story

Feel Confident
Mountain

Feel Confident

Descendant 35mm DH bars are big and burly and made to handle all the gravity you want to dish out. Descendant 35mm DH bars are big and burly and made to handle all the gravity you want to dish out.Read the story

Bikes of SRAM - KGSN's Eddy Merckx
Road

Bikes of SRAM

SRAM's original team bike, the Force equipped Merckx Premium SRAM's original 2006 SRAM Force equipped Eddy Merckx Premium courtesy of Kodakgallery.com/Sierra Nevada professional cyclingRead the story

SRAM Départ – Join us to celebrate cycling
Road

SRAM Départ

SRAM Départ – Join us to celebrate cycling SRAM Départ – Join us to celebrate cyclingRead the story

Crankworx Scrapbook | Les Gets DH & Pumptrack
Mountain

CWX Scrapbook

20 images from two sunny days in France. Myriam Nicole, Troy Brosnan and Adrien Loron were the big w 20 images from two sunny days in France. Myriam Nicole, Troy Brosnan and Adrien Loron were the big winners on days three and four. Read the story

Crankworx Scrapbook | Les Go.
Mountain

CWX Scrapbook

12 photos from the first 48 hours of Crankworx Les Gets 2017. 12 photos from the first 48 hours of Crankworx Les Gets 2017. Read the story

Mountain

Simplicity

There’s a special greatness in simplicity. There’s a special greatness in simplicity. And greatness is sometimes best measured in what you don’t see. When there’s something left for your imagination.Read the story

Home Brewing
Road

Home Brewing

Kienle, Brownlee brothers, and Amberger notch victories in home nations. Kienle, Brownlee brothers, and Amberger notch victories in home nations.Read the story

SRAM Open the Road Tour comes to Colorado
Road

Ride with SRAM Road

Experience eTap at Brevet Beaver Creek Experience eTap at Brevet Beaver CreekRead the story

TransAm Training
Road

TransAm Training

Rob English recounts his training preparations for the mind-blowingly tough TransAm Bike Race. Rob English recounts his training preparations for the mind-blowingly tough TransAm Bike Race.Read the story

Weekend Winning Update | Ravanel, Dailly and Schurter for the win again
Mountain

Weekend Winning

Weekend Winning Update | Ravanel, Dailly and Schurter for the win again Weekend Winning Update | Ravanel, Dailly and Schurter for the win againRead the story

11 Things You Might Not Know About SRAM RED eTap
Road

11 Things About eTap

Learn about the special features of SRAM RED eTap. Learn about the special features of SRAM RED eTap. Read the story

“Unbelievable Power”
Mountain

“Unbelievable Power”

World Cup Downhill stars review the all-new Code brakes. World Cup Downhill stars review the all-new Code brakes. Read the story

Breakaway or Bust
Road

Breakaway or Bust

Breakaway or Bust Rally’s inspiring recipe for success at the Amgen Tour of California – suffering, determination, and savvy tacticsRead the story

No Stopping Nino
Mountain

No Stopping Nino

No Stopping Nino No Stopping Nino - Scott – SRAM star takes his first World Cup win of the season on Eagle™, Level and RockShoxRead the story

Roadbook: This is the End
Road

This is the End

Day 12: Pasadena, California Day 12: Pasadena, CaliforniaRead the story

Roadbook: Big Bear
Road

Big Bear

Day 11: Big Bear Lake, California Day 11: Big Bear Lake, CaliforniaRead the story

Rally in Cali
Road

Rally in Cali

Rally in Cali North American squad punches aAbove its weight in WorldTour debut at Amgen Tour of California.Read the story

Roadbook: Dawn Patrols
Road

Dawn Patrols

Day 10: Malibu, California Day 10: Malibu, CaliforniaRead the story

Roadbook: Santa Barbara
Road

Santa Barbara

Day 9: Santa Barbara, California Day 9: Santa Barbara, CaliforniaRead the story

Roadbook: WASP and Metallica
Road

Wasp and Metallica

Day 8: Pismo Beach, California Day 8: Pismo Beach, CaliforniaRead the story

Révolution Ravanel - Cécile Ravanel for the win at Enduro World Series Round 3
Mountain

Révolution Ravanel

Cécile Ravanel for the win at Enduro World Series Round 3 Cécile Ravanel for the win at Enduro World Series Round 3Read the story

Roadbook: The Way to San Jose
Road

The Way to San Jose

Day 7: San Jose, California Day 7: San Jose, CaliforniaRead the story

SRAM NRS By The Numbers
Road

SRAM NRS at ATOC

SRAM NRS at the 2017 Amgen Tour of California SRAM NRS on the ground at the 2017 Amgen Tour of CaliforniaRead the story

Roadbook: Starts and Finishes
Road

Starts and Finishes

Day 6: Sacramento, California Day 6: Sacramento, CaliforniaRead the story

Roadbook: Sacramento Squids
Road

Sacramento Squids

Day 5: Sacramento, California Day 5: Sacramento, CaliforniaRead the story

Roadbook: Open the Road
Road

Open the Road

Day 4: South Lake Tahoe Day 4: South Lake TahoeRead the story

Roadbook: Départ
Road

Départ

Day 3: Départ Day 3: DépartRead the story

Reach For The Stars
Road

Reach For The Stars

Tailoring SRAM to riders How pro women use SRAM to perfect their fitRead the story

Roadbook: Reconnaissance
Road

Reconnaissance

Day 2: South Lake Tahoe, California Day 2: South Lake Tahoe, CaliforniaRead the story

Roadbook: California
Road

Roadbook: California

Day 1: Stateline, Nevada Day 1: Stateline, NevadaRead the story

Giving it a Tri
Road

Giving it a Tri

Giving it a Tri Already a legend in draft-legal triathlon, Alistair Brownlee sets sights on long-course success and, eventually, Kona.Read the story

Mountain

Steps to the Top

They say about great athletes that the body is quiet, that they waste no effort. Same as it is with They say about great athletes that the body is quiet, that they waste no effort. Same as it is with great artists and musicians — their magic often strongest in whatRead the story

Four Times Sea Otter Gold for SRAM | RockShox Riders
Mountain

Four Times Gold

Four Times Sea Otter Gold for SRAM | RockShox Riders Four Times Sea Otter Gold for SRAM | RockShox Riders - Beerten, Rissveds, Schurter and Ropelato take wins at North American season opener Read the story

Rinny's New Adventure
Road

Rinny's Adventure

Mirinda Carfrae Visits SRAM's HQ in Chicago Rinny's Day Out - Four time World Champion Mirinda Carfare visits SRAM's Global HeadquartersRead the story

Queen of the Ardennes
Road

Queen of the Ardenne

Queen of the Ardennes Queen of the ArdennesRead the story

Open the Road - 2017 AMGEN Tour of California
Road

Test ride with SRAM

Experience eTap at the AMGEN Tour of California Experience eTap at the AMGEN Tour of CaliforniaRead the story

Mountain

BENCHMARK, REDEFINED

The all-new RockShox Pike — Pike has redefined the standard by which all trail and enduro forks are The all-new RockShox Pike — Pike has redefined the standard by which all trail and enduro forks are judged, and is poised to keep doing so for many years to come witRead the story

Squids in Japan!
Road

Squids in Japan!

The Squid Squad goes to Tokyo. The Squid Squad goes to Tokyo.Read the story

First Firsts for Courdurier and Dailly in Enduro World Series
Mountain

First Firsts

First Firsts for Courdurier and Dailly in Enduro World Series First Firsts for Courdurier and Dailly in Enduro World SeriesRead the story

Achieving the Gold Standard
Road

Gold Standard

Gold Standard Boels-Dolmans adds one of the sport’s biggest stars to it’s roster, Anna van der BreggenRead the story

SRAM Sea Otter Women's Rides
Mountain

SRAM Women's Rides

Join SRAM and our friends at Liv Cycling for two different rides at this year's Sea Otter Classic. Join SRAM and our friends at Liv Cycling for two different rides at this year's Sea Otter Classic: an XC ride on Friday, and a pumptrack session on Saturday.Read the story

Long Distance Dreaming - The Build
Road

Long Distance Dreams

Custom frame builder Rob English prepares to compete in the TransAm. Step 1: Build the bike. Custom frame builder Rob English prepares to compete in the TransAm. Step 1: Build the bike.Read the story

“It’s Just Perfect”
Mountain

“It’s Just Perfect”

Enduro World Series stars review the new RockShox Reverb 1x Remote. Enduro World Series stars review the new RockShox Reverb 1x Remote.Read the story

The Story Behind SRAM RED eTAP
Road

The Story of eTAP

The true development tale of SRAM RED eTap The true development tale of SRAM's most ambitious groupset to date, SRAM RED eTap, from the product team that made it happenRead the story

Dream Run - Nicholi Rogatkin takes slopestyle gold at Crankworx Rotorua
Mountain

Dream Run

Dream Run - Nicholi Rogatkin takes slopestyle gold at Crankworx Rotorua Dream Run - Nicholi Rogatkin takes slopestyle gold at Crankworx RotoruaRead the story

SRAM Aussies Invade New Zealand and Take Home Gold
Mountain

SRAM Aussies Invade

SRAM Aussies Invade New Zealand and Take Home Gold SRAM Aussies Invade NNew Zealand and Take Home Gold - Caroline Buchanan victorious at pump track and Jack Moir wins downhill at Crankworx RotoruaRead the story

Déjà-vu All Over Again for Cécile Ravanel
Mountain

Déjà-vu

Déjà-vu All Over Again for Cécile Ravane 2016 Enduro World Series overall champ wins the 2017 opener Déjà-vu All Over Again for Cécile Ravanel - 2016 Enduro World Series overall champ wins the 2017 openerRead the story

Ronde Rendezvous
Road

Ronde Rendezvous

Ronde Rendezvous Ronde RendezvousRead the story

Open the Road in Monterey
Road

Ride with SRAM Road

Join SRAM for one of four Open the Road rides at the Sea Otter Classic Join SRAM for one of four Open the Road rides at the Sea Otter ClassicRead the story

Science Plus Art Equals Speed
Mountain

Science+Art=Speed

RockShox suspension testing with the Commencal Vallnord Team. RockShox suspension testing with the Commencal Vallnord Team.Read the story

RockShox Suspension 101 at Crankworx Rotorua
Mountain

Suspension 101

Love to ride your bike but have no idea what all those knobs on your fork do? Love to ride your bike but have no idea what all those knobs on your fork do? Think you are too fast for low speed compression?Read the story

The Secret Language of Leah
Road

The Language of Leah

Interview with the upbeat Leah Thomas from Sho-Air TWENTY20 Sho-Air TWENTY20's Leah Thomas talks to SRAM about everythingRead the story

Mosaic RT-1 Paints Picture of Future
Road

New Road Ahead

New Road Ahead Mosaic RT-1 Paints Picture of FutureRead the story

Embracing the Uncertain
Road

Bikes of SRAM

Get an up close look at SRAM Engineering Technician Pancho Herrera's Black Cat Cyclocross Bike. Get an up close look at SRAM Engineering Technician Pancho Herrera's Black Cat Cyclocross Bike and learn what motivated this eclectic build.Read the story

SRAM Unveils Star-Packed 2017 Tri Roster
Road

SRAM 2017 Tri Roster

SRAM Unveils Star-Packed 2017 Tri Roster Our 2017 lineup is headlined by current and former champions in men and women’s ITU/Olympic® distance Ironman® World ChampionshipsRead the story

Meet Sepp Kuss
Road

Upwardly Mobile

Meet Rally Cycling climbing specialist and mountain biking fan, Sepp Kuss. Meet Rally Cycling climbing specialist and mountain biking fan, Sepp Kuss.Read the story

Open the Road in Austin
Road

Ride with SRAM Road

Join SRAM for one of six Open the Road rides in Austin, TX Join SRAM for one of six Open the Road rides in Austin, TXRead the story

Meet Kirsti Lay
Road

Medal Material

Meet Olympic bronze medalist and Rally Cycling Pro Kirsti Lay. Meet Olympic bronze medalist and Rally Cycling Pro Kirsti Lay.Read the story

Mountain

Digging for Galena

Join Graham Agassiz as he takes you on a journey that blurs the lines between here and yesteryear. Join Graham Agassiz as he takes you on a journey that blurs the lines between here and yesteryear—story of risk, adventure and great reward.Read the story

SRAMcast Episode #2 - How 1x Came to Be
Road

SRAMcast Episode #2

SRAMcast Episode #2 - The History of 1x SRAMcast Episode Number 2 - SRAM's Chris Hilton traces the history and rationale for SRAM's 1xRead the story

Mountain

Digging for Galena

The Second Trailer for Graham Agassiz's "Digging for Galena." The Second Trailer for Graham Agassiz's "Digging for Galena."Read the story

Road

eTap WiFLi setup

eTap WiFLi Setup Guide eTap WiFLi Setup GuideRead the story

Road

Neilson Powless

Browse the Axeon Hagens Berman rider's 2017 S-Works Tarmac. Browse the Axeon Hagens Berman rider's 2017 S-Works Tarmac.Read the story

Road

eTap Lightning Round

The riders of Axeon Hagens Berman Cycling Team put their mental reflexes to the test. The riders of Axeon Hagens Berman Cycling Team put their mental reflexes to the test in an eTap Lightning Round.Read the story

Bikes of SRAM
Road

Bikes of SRAM

Check out SRAM Road PR Specialist Daniel Slusser's Pinarello Dogma F8. Check out SRAM Road PR Specialist Daniel Slusser's Pinarello Dogma F8.Read the story

Meet Brandon McNulty
Road

Meet the Champ

Get to know Individual Time Trial World Champ and Rally Cycling pro Brandon McNulty. Get to know Individual Time Trial World Champ and Rally Cycling pro Brandon McNulty. Read the story

The Axeon Way
Road

The Axeon Way

The Axeon Way For almost a decade Axel Merckx’s team has developed a culture where young cyclists thrive. Here’s how they do it.Read the story

Mountain

Digging for Galena

Trailer: Digging for Galena - The Story of Texas Peak Trailer: Digging for Galena - The Story of Texas PeakRead the story

Meet Alena Amialiusik
Road

Meet Alena

Get to know three-time Belarus National Champion and CANYON//SRAM allrounder Alena Amialiusik. Get to know three-time Belarus National Champion and CANYON//SRAM allrounder Alena Amialiusik.Read the story

The Birth of WiFLi
Road

The Birth of WiFLi

WiFLi History A History of the WiFLi Rear DerailleurRead the story

Medal Rainbow
Road

Gold, Silver, Bronze

SRAM athlete's win Bronze, Silver and Gold at CX World Championships SRAM's athletes secure medals of every color at the Cyclocross World ChampionshipsRead the story

Road

Axeonable Item

Take an up close look at Axeon Hagens Berman rider Neilson Powless' S-Works Tarmac race bike. Take an up close look at Axeon Hagens Berman rider Neilson Powless' S-Works Tarmac race bike.Read the story

Race for the Rainbow
Road

Race for the Rainbow

CX Worlds Preview CX Worlds PreviewRead the story

Dutch Determination
Road

Dutch Determination

Dutch Determination Chantal Blaak of Boels-Dolmans is driven by her love of her native Holland and love of competition.Read the story

Triple Crowns
Road

Triple Crowns

SRAM's World Cup Series Winners - Noble, de Boer, and van Aert SRAM's Telenet World Cup Series Winners - Noble, de Boer, and van AertRead the story

Sophie’s Colnago
Road

Sophie’s Colnago

Take an in-depth look at Sophie de Boer's Colnago Prestige. Take an in-depth look at Sophie de Boer's Colnago Prestige.Read the story

Mountain

German Engineered

SRAM Eagle | German Engineered SRAM Eagle | German EngineeredRead the story

Bikes of SRAM
Road

Bikes of SRAM

In our first edition of the Bikes of SRAM, check out SRAM engineer Roger Cook's Time NXR Instinct. In our first edition of the Bikes of SRAM, check out SRAM engineer Roger Cook's Time NXR Instinct.Read the story

Historically Speaking
Road

SRAM Road History

A History of High Performance and Innovation A History of High Performance and Innovation Read the story

On the Road Again
Road

On the Road Again

2017 SRAM Global Road Team Announcement 2017 SRAM Global Road Team AnnouncementRead the story

The Experts Behind 1x - SRAMcast Episode 1
Road

SRAMcast Episode 1

SRAMcast Number 1 - SRAM Product Manager JP McCarthy talks 1x SRAMcast Number 1 - SRAM's JP McCarthy talks SRAM 1x and why it works so well in cross, triathlon, fitness and gravel and on the roadRead the story

Meet Lisa Brennauer
Road

Meet Lisa

Get to know CANYON//SRAM Racing's time trial phenom and GC powerhouse Lisa Brennauer. Get to know CANYON//SRAM Racing's time trial phenom and GC powerhouse Lisa Brennauer.Read the story

Nate Hills’ Bikepacking SB5.5c
Mountain

Bike Check | SB5.5c

Bike Check: Nate Hills’ Yeti SB5.5c set up for 9 days in the backcountry. Bike Check: Nate Hills’ Yeti SB5.5c set up for 9 days in the backcountry.Read the story

Meet Elena Cecchini
Road

Meet Elena

Get to know Italian National Road Champ and CANYON//SRAM rider Elena Cecchini. Get to know Italian National Road Champ and CANYON//SRAM rider Elena Cecchini.Read the story

Freedom Found
Mountain

Freedom Found

Ten jaw-dropping photos from Joey Schusler’s latest adventure in Bolivia’s Cordillera Real mountains Ten jaw-dropping photos from Joey Schusler’s latest adventure in Bolivia’s Cordillera Real mountain range. Read the story

National Promise
Road

National Promise

Hyde and Noble US CX Champions Stephen Hyde and Ellen Noble deliver Elite Men's and U23 Women's titles at the US CX Nationals in Hartford, CT.Read the story

Amanda Miller Interview - Cyclocross and Country Music
Road

Amanda Miller Chat

Amanda Interview from Hartford Amanda Miller Interview from US Cyclcross NationalsRead the story

Covering Ground with Ellen
Road

Ellen Noble Talk

Ellen Noble Talks to SRAM Rising CX Star Ellen Noble Talks Cyclocross and MoreRead the story

US Cross Nationals - Gearing Choices
Road

Cross Nats Gearing

Gearing choices at US Cross Nats SRAM 1x gearing choices at US Cyclocross National ChampionshipsRead the story

Student of the Sport - Stephen Hyde Interview
Road

Student of the Sport

Hyde Interviews CX Nats Stephen Hyde interview ahead of US CX National ChampionshipsRead the story

Regaining Powers
Road

Regaining Powers

Regaining Powers National Champ Jeremy Powers looks to rebound in HartfordRead the story

Road

Jeremy Powers

A tour of JPow's custom Focus Mares CX A tour of JPow's custom Focus Mares CXRead the story

Title Bout
Road

Title Bout

SRAM US National CX Champs Preview SRAM's US National Cyclocross Championships previewsRead the story

Year in Review - 2016 Highlight Wheel
Mountain

Year in Review

Year in Review - 2016 Highlight Wheel Year in Review - 2016 Highlight Wheel Read the story

Meet Alexander Kristoff
Road

Meet Kristoff

Get to know the Katusha-Alpecin team captain and what motivates him. Get to know the Katusha-Alpecin team captain and what motivates him.Read the story

On the Double
Road

On the Double

A guide to proper care and maintenance of SRAM DoubleTap™ shifters. A guide to proper care and maintenance of SRAM DoubleTap™ shifters.Read the story

Road

Wout van Aert

Wout van Aert's Colnago Prestige Wout van Aert's Colnago PrestigeRead the story

Marco Haller can Haul…
Road

Meet Marco Haller

Get to know Katusha-Alpecin sprinter Marco Haller. Get to know Katusha-Alpecin sprinter Marco Haller.Read the story

Road

Kaitie Antonneau

Petit Blaireau's Cannondale SuperX Petit Blaireau's Cannondale SuperXRead the story

Demystifying SRAM Road Component Frame Compatibility Specs
Road

Compatibility Specs

Learn more about frame fit specifications for SRAM road components to get your bike built right. Learn more about frame fit specifications for SRAM road components to get your bike built right. Read the story

Thanks for the Ride, Kid.
Mountain

Thanks for the Ride

Luca Shaw is departing the SRAM – Troy Lee Designs Team Luca Shaw is departing the SRAM – Troy Lee Designs team, but he wouldn’t change his SRAM family experience “for the world”Read the story

Wout Solos at Spa-Francorchamps
Road

Wout Solos to Win

Wout Maintains Superprestige Series Lead Wout van Aert wins at Francorchamps, BelgiumRead the story

Road

Allen Krughoff

A tour of Allen Krughoff's Focus Mares A tour of Allen Krughoff's Focus MaresRead the story

Road

Elle Anderson

An overview of Elle Anderson's Specialized CruX An overview of Elle Anderson's Specialized CruXRead the story

Crossing Colorado
Mountain

Crossing Colorado

Russell Finsterwald on the Colorado Trail Russell Finsterwald on the Colorado TrailRead the story

Road

Tobin Ortenblad

Tobin Ortenblad's Santa Cruz Stigmata Tobin Ortenblad's Santa Cruz StigmataRead the story

Road

Ellen Noble

A look at Ellen Noble's Zipp cockpit A look at Ellen Noble's Zipp cockpitRead the story

The Dynamite Roll
Mountain

Dynamite Roll

Stephen Matthews and the Dynamite Roll Stephen Matthews and the Dynamite RollRead the story

Grinduro Charge
Road

Grinduro Charge

Get the story behind this clean titanium gravel gobbling machine from Charge. Get the story behind this clean titanium gravel gobbling machine from Charge.Read the story

Mountain

STEPS TO THE TOP

STEPS TO THE TOP – MITCH ROPELATO STEPS TO THE TOP – MITCH ROPELATO | Mitch Ropelato’s perfectly fun King of Crankworx POV postcard.Read the story

World’s Best Triathletes Personalized Shifting with RED eTap Blips and Clics
Road

Blips and Clics

Blips and Clics World’s Best Triathletes Personalized Shifting with RED eTap Blips and ClicsRead the story

Road

A day in the life

A day in the life of the Cyclocross World Champion A day in the life of the Cyclocross World ChampionRead the story

Potential Confirmed
Road

Potential Confirmed

Perennial Favorites Battle in Qatar for Team Trial Title World Championship Title Trade - Boels'Dolamns and Canyon//SRAM battle in Doha, QatarRead the story

Rampage: Where I can be my own rider
Mountain

Semenuk Rampage Q&A

Brandon Semenuk Interview | Rampage: Where I can be my own rider Brandon Semenuk Interview | Rampage: Where I can be my own riderRead the story

People’s Choice. Judges’ Choice.
Mountain

Judges’ Choice.

Our Champion Brandon Semenuk wins Red Bull Rampage again People’s Choice. Judges’ Choice. Our Champion Brandon Semenuk wins Red Bull Rampage againRead the story

Grinding it Out
Road

Grinding it Out

An in-depth look at The Athletic's Jeremy Dunn Grinduro VYNL race bike. An in-depth look at The Athletic's Jeremy Dunn Grinduro VYNL race bike.Read the story

Grinduro Gold
Road

Grinduro Gold

A look at the winning men's bike from Grinduro! 2016 A look at the winning men's bike from Grinduro! 2016Read the story

Jan Frodeno’s Kona Winning SRAM RED eTap, Zipp NSW-equipped Canyon
Road

Believed. Achieved.

Kona King Jan Frodeno’s Kona Winning SRAM RED eTap, Zipp NSW-equipped CanyonRead the story

Big Island Encore
Road

Big Island Encore

Big Island Encore Big Island Encore Read the story

Rinny’s ready to go for world title No. 4 at Kona on this eTap-equipped Felt
Road

Mirinda’s Machine

Mirinda's Machine Rinny’s ready to go for world title No. 4 at Kona on this eTap-equipped FeltRead the story

Escape the Grind
Road

Escape the Grind

The SRAM RED® eTap® WiFLi™ rear derailleur accommodates a wider gear range... The SRAM RED® eTap® WiFLi™ rear derailleur accommodates a wider gear range—up to a 32t cassette—to help you spin up the toughest of climbs. Read the story

Our Top Pros Tell Us How they Mentally Prepare for Kona
Road

Brain Games

Iron Brains Our Top Pros Tell Us How they Mentally Prepare for KonaRead the story

A Look at 2014 Kona champ Sebastian Kienle’s eTap, Zipp NSW ride
Road

Kienle’s Kona Ride

Kienle’s Kona Ride A Look at 2014 Kona champ Sebastian Kienle’s eTap, Zipp NSW rideRead the story

Worlds Collide
Road

Worlds Collide

SRAM athletes compete at the World Championships in Doha, Qatar. SRAM athletes compete at the World Championships in Doha, Qatar.Read the story

How Aussies Mirinda Carfrae and Annabel Luxford forged an Iron-strong friendship
Road

Fast Friends

Fast Friends How Aussies Mirinda Carfrae and Annabel Luxford forged an Iron-strong friendshipRead the story

Kona Bike Profile: Andi Boecherer’s eTap Kuota for Kona
Road

Andi's eTap Dandy

Andi's eTap Dandy Kona Bike Profile: Andi Boecherer’s eTap Kuota for KonaRead the story

eTap Eruption on Big Island
Road

eTap Eruption

A year ago, Germany’s Jan Frodeno made history on a hot and humid day... A year ago, Germany’s Jan Frodeno made history on a hot and humid day...Read the story

Gold Talk
Mountain

Gold Talk

Gold Talk - Sitting down with Rio's gold medalists Gold Talk - Sitting down with Rio's gold medalists Read the story

Ravanel, Hill. What Did You Expect?
Mountain

What Did You Expect?

What Did You Expect? Cécile Ravanel, Sam Hill, SRAM and RockShox for the win in France. Ravanel, Hill. What Did You Expect? Cécile Ravanel, Sam Hill, SRAM and RockShox for the win in France.Read the story

Confidence. Commitment. Championships.
Mountain

DH World Champs

Confidence. Commitment. Championships. Confidence. Commitment. Championships. Iles caps his debut season and Hart proves he’s no “one hit wonder” with wins at the UCI Downhill Mountain Bike Word Champs.Read the story

Dial “M” for Mystery
Road

Dial “M” for Mystery

Experiencing the Franklin Land Trust Deerfield Dirt Road Randonée (D2R2) "Mystery Ride" on SRAM 1x. Experiencing the Franklin Land Trust Deerfield Dirt Road Randonée (D2R2) "Mystery Ride" on SRAM 1x.Read the story

Road

Tao Geoghegan Hart

"Sweaty mountain hands" and SRAM RED eTap "Sweaty mountain hands" and SRAM RED eTapRead the story

Mountain

Steps to the Top

Steps to the Top - Miranda Miller Steps to the Top - Miranda MillerRead the story

Meet “Brownie”
Road

Meet “Brownie”

Get to know Downhill Mountain Bike World Champion Loïc Bruni and learn why he rides road bikes. Get to know Downhill Mountain Bike World Champion Loïc Bruni and learn why he spends plenty of time on road bikes.Read the story

JUST PEDAL
Road

JUST PEDAL

JUST PEDAL JUST PEDALRead the story

SRAM HRD: Platform Overview
Road

SRAM HRD Overview

Unconditional braking for unconditional riders Unconditional braking for unconditional ridersRead the story

The King’s Speech
Mountain

The King’s Speech

The King’s Speech – Tomáš Slavík sums up winning the prestigious King of Crankworx title The King’s Speech – Tomáš Slavík sums up winning the prestigious King of Crankworx titleRead the story

Whip, Pump, Dual, Open: Winning
Mountain

Winning at Crankworx

Whip, Pump, Dual, Open: Winning SRAM | RockShox athletes take big victories during Crankworx Whip, Pump, Dual, Open: Winning SRAM | RockShox athletes take big victories during the final week of Crankworx 2016Read the story

The Rasta Mouse project
Road

Rasta Mouse project

Jason Bones’ Salsa commuter bike Jason Bones’ Salsa commuter bikeRead the story

RockShox Metric Shock Bikes
Mountain

Metric Shock Bikes

Metric Shock Bike Metric Shock BikeRead the story

Mountain

Zero To Sixty

Zero To Sixty | George Brannigan Zero To Sixty | George BranniganRead the story

Crankworx Scrapbook | Garbonzo DH & Air Downhill
Mountain

Downhill Scrapbook

Crankworx Scrapbook | Garbonzo DH & Air Downhill Crankworx Scrapbook | Garbonzo DH & Air DownhillRead the story

Mountain

How to Enduro

How to Enduro How to EnduroRead the story

Wanting the Win
Mountain

Wanting the Win

Wanting the Win - SRAM | RockShox riders Miller and Gutierrez take top honors Wanting the Win - SRAM | RockShox riders Miller and Gutierrez take top honors in brutal Garbanzo DownhillRead the story

Synchronizing Chainrings… Now.
Road

Tooth Exam

The genesis story and technology behind SRAM X-SYNC™ road chainrings. The genesis story and technology behind SRAM X-SYNC™ road chainrings.Read the story

Relentless Ravanel Wins Again
Mountain

Relentless Ravanel

Relentless Ravanel Wins Again Relentless Ravanel Wins Again - Cécile Ravanel and Isabeau Courdurier ride SRAM Eagle™ for first and second in the SRAM Canadian Open Enduro at Crankworx WhistlerRead the story

Crankworx Scrapbook | EWS
Mountain

EWS Scrapbook

Crankworx Scrapbook | SRAM Canadian Open Enduro presented by Specialized Crankworx Scrapbook | SRAM Canadian Open Enduro presented by SpecializedRead the story

Curtis Keene's new Specialized Enduro
Mountain

Specialized Enduro

Curtis Keene's new Specialized Enduro Curtis Keene's new Specialized EnduroRead the story

Electronic Evolution
Road

Electronic Evolution

Engineering the shift performance of SRAM RED® eTap®. Engineering the shift performance of SRAM RED® eTap®.Read the story

Mountain

Stage 1 Preview

Stage 1 Preview | SRAM Canadian Open Enduro Stage 1 Preview | SRAM Canadian Open EnduroRead the story

Road

Mirinda Carfrae

An insider's look at Rinny's eTap aero cockpit An insider's look at Rinny's eTap aero cockpitRead the story

Podium Proven at Mont Sainte Anne
Mountain

Podium Proven

Podium Proven at Mont Sainte Anne - Luca Shaw gets down to business on the World Cup’s oldest course Podium Proven at Mont Sainte Anne - Luca Shaw gets down to business on the World Cup’s oldest courseRead the story

No Miss Swiss
Road

No Miss Swiss

Beauty and Adversity in the Swiss Alps Beauty and Adversity in the Swiss AlpsRead the story

RockShox Suspension 101 at Crankworx Whistler
Mountain

Suspension 101

RockShox Suspension 101 at Crankworx Whistler RockShox Suspension 101 at Crankworx WhistlerRead the story

Mountain

Stage 5 Preview

Stage 5 Preview | SRAM Canadian Open Enduro Stage 5 Preview | SRAM Canadian Open EnduroRead the story

Mountain

Stage 2

Stage 2 Preview | SRAM Canadian Open Enduro Stage 2 Preview | SRAM Canadian Open EnduroRead the story

Mountain

Stage 4 Preview

Stage 4 Preview | SRAM Canadian Open Enduro Stage 4 Preview | SRAM Canadian Open EnduroRead the story

Mountain

Stage 3

Stage 3 Preview | SRAM Canadian Open Enduro Stage 3 Preview | SRAM Canadian Open EnduroRead the story

Road

Allie Dragoo

Allie Dragoo's Felt FR race bike Allie Dragoo's Felt FR race bikeRead the story

Graves and Ravanel Go Double Eagle™ in Aspen
Mountain

Double Eagle™

SRAM Eagle™ and RockShox take every stage win and overall at Enduro World Series Round 5 Graves and Ravanel Go Double Eagle™ in Aspen | SRAM Eagle™ and RockShox take every stage win and overall at Enduro World Series Round 5Read the story

Some Things Never Change.
Mountain

Unchanged.

Some Things Never Change. Some Things Never Change - To muster the strength to try — only to be immediately challenged — is a repetitive story told by this feature.Read the story

Road

Chantal Blaak

Chantal Blaak's first time on eTap Chantal Blaak's first time on eTapRead the story

Bardet's Eyes
Road

The Attack for 2nd

‘Brother on the bike’ sets decisive attack in motion Romain Bardet defied team orders, looked to his teammate to guide him, and attacked on Stage 19 to take the the win and move into second overall.Read the story

Rising Star
Road

Rising Star

Elena Cecchini scores the biggest win of her career at Thüringen Rundfahrt. Elena Cecchini scores the biggest win of her career at Thüringen Rundfahrt.Read the story

Romain's Day
Road

Bardet Wins Stage 19

Romain Bardet (AG2R LA MONDIALE) wins into Saint Gervias Mont-Blanc, France, on SRAM RED WiFLi Romain Bardet (AG2R LA MONDIALE) 25 year-old frenchman, wins stage 19 solo into Saint Gervais Mont-Blanc, France on SRAM RED with WiFliRead the story

Downhill World Champion’s SRAM RED eTap road bike
Road

Bruni's road bike

Downhill World Champion’s SRAM RED eTap road bike Downhill World Champion’s SRAM RED eTap road bikeRead the story

Paris Showdown
Road

Paris Showdown

World’s Fastest Women Compete at La Course by Le Tour World’s Fastest Women Compete at La Course by Le TourRead the story

Ascent to Victory
Road

Zakarin Wins

Katusha’s Zakarin wins Wednesday’s 184.5km Tour de France stage to Finhaut-Emosson Team Katusha’s Ilnur Zakarin won Wednesday’s 184.5km stage to Finhaut-Emosson, Switzerland, in 4:36:33 on SRAM RED eTap.Read the story

A League of Her Own
Mountain

A League of Her Own

A League of Her Own - Cecile Ravanel takes six for six stage wins to clinch another EWS victory. A League of Her Own - Cecile Ravanel takes six for six stage wins to clinch another EWS victory in La Thuile, France.Read the story

Express Frodissimo
Road

Express Frodissimo

Express Frodissimo - 7:35:39 is the new World Record! Express Frodissimo - 7:35:39 is the new World Record!Read the story

Road

Alexander Kristoff

Alexander Kristoff's favorite thing about SRAM RED eTap Alexander Kristoff's favorite thing about SRAM RED eTapRead the story

My1x: Time Machine
Road

My1x: Time Machine

Detaching from the virtual world riding gravel on California's Central Coast. Detaching from the virtual world riding gravel on California's Central Coast.Read the story

Déjà Vu All Eagle Again
Mountain

All Eagle Again

Schurter dominates again in front of his home crowd and Rissveds gets her first Elite World Cup win. Schurter dominates again in front of his home crowd and Rissveds gets her first Elite World Cup win.Read the story

Rosa Queen
Road

Guarnier Wins Giro

Boels-Dolmans' Megan Guarnier is the 2016 Giro Rosa Champion and new WorldTour Points leader Megan Guarnier (Boels-Dolmans Cycling Team) wins the Giro Rosa and takes of the Women's WorldTour points lead aboard SRAM RED eTap and Zipp 303's. Read the story

Late night bike build sets stage for memorable Lost and Found Sierra adventure
Road

Grateful for Gravel

Grateful for Gravel Late night bike build sets stage for memorable Lost and Found Sierra adventureRead the story

Romain Bardet’s Focus Izalco Max RED eTap
Road

Bardet's TdF bike

Romain Bardet's Tour de France Focus Izalco Max SRAM RED® eTap® Romain Bardet's Tour de France Focus Izalco Max SRAM RED® eTap®Read the story

Road

Evelyn Stevens

Evelyn Stevens shows off her eTap-equipped Specialized Amira Evelyn Stevens shows off her eTap-equipped Specialized AmiraRead the story

Gold Rush in Nové Město
Mountain

Gold Rush

Gold Rush in Nové Město Gold Rush in Nové Město - Schurter, Langvad, Gaze and Rissveds win the Cross Country World Championship with SRAM XX1 Eagle™ Read the story

Iron Will
Road

Iron Will

Sebastian Kienle and Melissa Hauschildt victorious at Ironman® European Championships. Sebastian Kienle and Melissa Hauschildt victorious at Ironman® European Championships.Read the story

What you need to know about SRAM at the world's biggest race
Road

Tour Time

Tour Time What you need to know about SRAM at the world's biggest raceRead the story

SRAM RED eTap for aero bikes: A guide to all your setup options
Road

Tri eTap

How to set up SRAM RED eTap for triathlon bike applications. How to set up SRAM RED eTap for triathlon bike applications.Read the story

Road

Tiffany Cromwell

Take a tour of Tiffany Cromwell's team bike Take a tour of Tiffany Cromwell's team bikeRead the story

National Honors
Road

National Honors

13 national titles won on SRAM RED eTap. 13 national titles won on SRAM RED eTap.Read the story

THE KING'S CROWN
Mountain

THE KING'S CROWN

THE KING'S CROWN THE KING'S CROWN - Improving on a Vancouver classic. Read the story

Open the Road Tour - Vancouver, BC
Road

Open the Road - BC

Join SRAM for one of two Open the Road rides in Vancouver, BC Join SRAM for one of two Open the Road rides in Vancouver, BCRead the story

Dirty Kanza - Clean Slate
Road

Clean Slate

Ted King discusses component selection for his SRAM 1x equipped Dirty Kanza 200 winning bike. Ted King discusses component selection for his SRAM 1x equipped Dirty Kanza 200 winning bike.Read the story

Mo's 100 Miles of 1x
Road

Mo's 1x 100

Mo Bruno Roy takes SRAM 1x on a 100-mile brevet adventure Long time cyclocross racer Mo Bruno Roy takes her SRAM Force 1 groupset and 1x message out for consecutive 100+ mile days in the Portland Brevet Read the story

Dialing in eTap®
Road

Dialing in eTap®

How to get the best possible performance from SRAM RED® eTap®. How to get the best possible performance from SRAM RED® eTap®. Read the story

Road

Sir Bradley Wiggins

A personal tour of Sir Bradley Wiggins' bike A personal tour of Sir Bradley Wiggins' bikeRead the story

Luca Shaw’s Santa Cruz V10 World Cup Race Setup
Mountain

Bike Check | Luca

Luca Shaw’s Santa Cruz V10 World Cup Race Setup - A closer look at Luca’s trusted race settings. Luca Shaw’s Santa Cruz V10 World Cup Race Setup - A closer look at Luca’s trusted race settings. Read the story

Open the Road Tour - Bend, Oregon
Road

Open the Road - Bend

Join SRAM for one of two Open the Road rides in Bend, Oregon Join SRAM for one of two Open the Road rides in Bend, OregonRead the story

Hands On
Road

Hands On

Paracyclist Will Lachenauer shares his first experience racing SRAM RED eTap. Paracyclist Will Lachenauer shares his first experience racing SRAM RED eTap.Read the story

Megan's Run to No. 1
Road

Run to No. 1

Megan's Run to No. 1 Boels-Dolmans star Megan Guarnier wins coast to coastRead the story

Luca Shaw and the School of World Cup
Mountain

School of World Cup

Luca Shaw and the School of World Cup Luca Shaw and the School of World Cup - Interview Read the story

1x Baja Brotherhood
Road

1x Baja Brotherhood

How two friends crossed Baja California on SRAM 1x. How two friends crossed Baja California on SRAM 1x.Read the story

Road

BEST OF BOTH WORLDS

BEST OF BOTH WORLDS - Introducing SRAM HydroHC™ BEST OF BOTH WORLDS - Introducing SRAM HydroHC™Read the story

New Machine for IndyCar’s Scott Dixon
Road

Race Ready

New Machine for IndyCar’s Scott Dixon SRAM RED eTap an easy (and fun) transition for motor sports starRead the story

In Their Words
Road

In Their Words

What pro riders and mechanics are saying about SRAM RED eTap. What pro riders and mechanics are saying about SRAM RED eTap.Read the story

Langvad, Schurter and XX1 Eagle™ go Two for Two
Mountain

Two for Two

Langvad, Schurter and XX1 Eagle™ go Two for Two Schurter rides SRAM XX1 Eagle™ to another UCI World Cup victory, Annika Langvad dominates again, and Jenny Rissveds lands her first World Cup podium of the season.Read the story

California Stars
Road

California Stars

SRAM athletes rise to the challenge at Amgen Tour of California SRAM Athletes rise to the challenge at Amgen Tour of CaliforniaRead the story

Axeon in Action
Road

Axeon in Action

Axeon in Action Axel Merckx-led development team makes Amgen Tour of California its classroomRead the story

SRAM NRS keeping riders moving in Amgen Tour of California men and women’s races
Road

Roadside Service

Roadside Service SRAM NRS keeping riders moving in Amgen Tour of California men and women’s racesRead the story

DON’T LIFT A FINGER
Road

DON’T LIFT A FINGER

Introducing SRAM eTap Clics: Don’t lift a finger Introducing SRAM eTap Clics: Don’t lift a fingerRead the story

One chainring, many journeys
Road

1x, many journeys

Anja Kallenbach rides beautiful tours across Europe on her Focus Cayo SRAM Force 1 Anja Kallenbach rides beautiful tours across Europe on her Focus Cayo SRAM Force 1 Read the story

Golden State Showdown
Road

Golden State Showdow

SRAM supports world’s best men and women’s teams at Amgen Tour of California SRAM supports world’s best men and women’s teams at Amgen Tour of CaliforniaRead the story

Mountain

Riding For Real

What you have here is a real mountain bike ride, a day in the life of a pro. What you have here is a real mountain bike ride, a day in the life of a pro.Read the story

Surviving Rome to Riva
Mountain

Rome to Riva

A big bike-packing event like the Italy Divide offered an opportunity to try something new. Also known as The Queen of Pain, Rebecca Rusch is no stranger to pushing the limits of what body and mind can endure.Read the story

My 1x: Opening Minds
Road

My 1x: Opening Minds

Getting back to basics with SRAM 1x, single track, and friends in Monterey, California. Getting back to basics with SRAM 1x, single track, and friends in Monterey, California.Read the story

Open the Road at the AMGEN Tour of California
Road

Ride with SRAM Road

Join SRAM for one of six Open the Road rides in the Golden State. Join SRAM for one of six Open the Road rides in the Golden State.Read the story

Fresh Out of The Box – Schurter Takes SRAM XX1 Eagle™ & Level Ultimate to First World Cup Win
Mountain

Fresh Out of The Box

Schurter dominates the opening round using SRAM XX1 Eagle™ and SRAM Level Ultimate Fresh Out of The Box – Schurter Takes SRAM XX1 Eagle™ & Level Ultimate to First World Cup Win Read the story

Second To None – World Champion Bruni Takes His First Ever Elite World Cup Downhill Win
Mountain

Second To None

Reigning World Champion, Loic Bruni gets a long-awaited World Cup win in Cairns, Australia Reigning World Champion, Loic Bruni gets a long-awaited World Cup win in Cairns, Australia, using SRAM X01 DH, SRAM Guide Ultimate and RockShox Suspension.Read the story

Stanford sprints to Victory
Road

WTS Cape Town

Non Stanford claims WTS Cape Town Non Stanford claims WTS Cape TownRead the story

Bike Check | Stevie Smith’s Devinci Wilson
Mountain

Bike Check | Stevie

Bike Check | Stevie Smith’s Devinci Wilson – A deeper look at the 2013 World Cup Champion’s setup. Bike Check | Stevie Smith’s Devinci Wilson – A deeper look at the 2013 World Cup Champion’s suspension and brake setup.Read the story

Trial By Fire
Road

Trial By Fire

SRAM engineers on the testing and development of RED eTap. SRAM engineers on the testing and development of RED eTap.Read the story

SRAM RED® eTAP INTEGRATES WITH GARMIN 520 AND 1000
Road

eTAP & GARMIN 520...

SRAM RED® eTAP INTEGRATES WITH GARMIN 520 AND 1000 SRAM RED® eTAP INTEGRATES WITH GARMIN 520 AND 1000Read the story

New to SRAM in '16, veteran pro Sarah Haskins has sights set on 70.3 Worlds
Road

Meet Sarah Haskins

Meet Sarah Haskins New to SRAM this season, veteran pro has sights set on 70.3 WorldsRead the story

Lisa Brennauer’s CANYON//SRAM time trial machine
Road

Speed Up Close

Speed Up Close Lisa Brennauer’s CANYON//SRAM Racing TT machineRead the story

SRAM® HydroR™ Brake Service Tips and Tricks
Road

Road Disc Brake Tips

Learn how to get your SRAM® HydroR™ brakes set up right and performing their best. Learn how to get your SRAM® HydroR™ brakes set up right and performing their best.Read the story

Mountain

Deluxe Decimals

RockShox introduces a metric solution for better bikes. RockShox introduces a metric solution for better bikes.Read the story

Pan Am Champs | Russell Finsterwald and Team USA head to Argentina to race the Pan American Championship
Mountain

Pan Am Champs

Russell Finsterwald and Team USA head to Argentina to race the Pan American Championship Russell Finsterwald and Team USA head to Argentina to race the Pan American ChampionshipRead the story

Can't Catch Cécile
Mountain

Can't Catch Cécile

SRAM / RockShox rider Cécile Ravanel continues her winning streak at Enduro World Series Round 2 Can't Catch Cécile | SRAM / RockShox rider Cécile Ravanel continues her winning streak at Enduro World Series Round 2 in Cerro Catedral, Argentina. Read the story

Rainbow Ronde
Road

Rainbow Ronde

Lizzie Armitstead continues to excel in 2016 with win at Ronde Van Vlaanderen riding SRAM RED eTap. Lizzie Armitstead continues to excel in 2016 with win at Ronde Van Vlaanderen riding SRAM RED eTap.Read the story

SRAM / RockShox Riders Charge Hard in Chile
Mountain

Charge Hard in Chile

Clean sweep for SRAM / RockShox women and a debut stage win for X01 Eagle™ Clean sweep for SRAM / RockShox women and a debut stage win for X01 Eagle™ in the opening round of the Enduro World Series.Read the story

Mountain

SRAM Eagle 1x

BORN IN THE USA, ENGINEERED IN GERMANY, MADE FOR THE WORLD. BORN IN THE USA, ENGINEERED IN GERMANY, MADE FOR THE WORLD.Read the story

Mud and Crashing at the Copa Internacioal
Mountain

Mud and Crashing

Finsty and Wells head way south for some early season competition. Finsty and Wells head way south for some early season competition. Read the story

Road

Rappstar Goes 1x

Rappstar Races on 1x. Jordan Rapp, a multi-time Ironman Champion, races on SRAM Force 1, a single chainring groupset that is quietly changing how we look at drivetrains.Read the story

Mountain

FD Eulogy

To move forward, we’re saying goodbye to the past. To move forward, we’re saying goodbye to the past.Read the story

Bruni repeats in Rotorua
Mountain

Bruni repeats in NZ

New bike, same result. New bike, same result. Read the story

Redemption in Rotorua
Mountain

Redemption in Rotoru

Semenuk adds to his Crankworx Slopestyle legacy. In 2015, Brandon Semenuk left New Zealand with nothing more than bumps, bruises and a concussion. In 2016, he returned and everything went to plan.Read the story

2016 SRAM Triathlon Roster
Road

Tri Race Roster

SRAM triathletes prepare to compete for Olympic gold and Kona glory. SRAM triathletes prepare to compete for Olympic gold and Kona glory.Read the story

Starting Clean to Get Dirty
Mountain

Start Clean

A trip down the RockShox Reverb’s clean room assembly line A trip down the RockShox Reverb’s clean room assembly lineRead the story

Speed Trumps Style
Mountain

Speed Trumps Style

Slavik relies on Speed to take the win. Slavik relies on Speed to take the win.Read the story

Title Defense
Mountain

Title Defense

Title Defense. SRAM Athletes Kick off Crankworx World Tour in style. Title Defense. SRAM Athletes Kick off Crankworx World Tour in style.Read the story

Rally Racer
Road

Rally Racer

Meet Rally Cycling’s rising star, Jasmin Glaesser. Meet Rally Cycling’s rising star, Jasmin Glaesser.Read the story

Mountain

Steps to the Top

Steps to the Top | Ty Hathaway Steps to the Top | Ty HathawayRead the story

eTap How To’s
Road

eTap How To’s

Learn how SRAM RED eTap is installed and how it functions. Learn how SRAM RED eTap is installed and how it functions.Read the story

Introducing - Recon Silver | Sektor Silver | 30 Gold | Paragon Gold
Mountain

Introducing

Introducing - Recon Silver | Sektor Silver | 30 Gold | Paragon Gold Introducing - Recon Silver | Sektor Silver | 30 Gold | Paragon Gold Read the story

Evelyn Stevens sets new mark of excellence - 47.980
Road

One Amazing Hour

One Amazing Hour Evelyn Stevens sets new mark of excellence - 47.980Read the story