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ZEB-Fender
$21
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Kamloops, British Columbia
RockShox + The Black Collars
The Black Collars convened in Kamloops, B.C. over the summer with no shot list, no schedule, no goals to tick off – just ride. Bring together three friends who love riding, who can push each other’s limits, and aren’t forgetting about the good times in-between – then you’ll see why at the end of the ride, there’s truly Nothing Better.
A Product Development Journey of ZEB
PROVING GROUNDS
Behind the curtain of every product is a slew of product managers, design and test engineers, athletes, and brand managers who obsess over every detail before it ever makes an appearance. While trends feel like they have just arrived, the development process begins over a year in advance, sometimes more.
