How does TIME’s ATAC design help MTB riders?
TIME ATAC design stands for Auto Tension Adjustment Concept. The effectiveness of this technology comes from the movement of the mechanism placed on the front of the pedal. This movement on the front is easier for the rider to engage compared to the mechanism in the rear used by our competitors.
This is because when a rider wants to clip-in, the natural movement of the leg is to move from the rear to the front—like a kick.
When you have the front arch of the mechanism move, it’s easier to engage. Also with this concept, with each clip-in movement, you clean the mechanism. You push forward all the debris held in the mechanism. Also, the technology improves rider comfort. Comfort and bio-performance were always the main focus for TIME pedals.
In your experience, what are the main reasons riders decide to make the switch to TIME pedals? Cyclists often are quite faithful to their pedals.
You’re right, usually people are very faithful to their pedals. It’s difficult to change their minds.
But the main offering of TIME pedals is the comfort. On all of our products, we made it our priority to improve rider comfort.
With TIME Pedals, riders can remove the pain that they had previously without any compromise with to performance. This benefit comes from the various plays/floats (angular/lateral), spring tension adjustments and specific technologies. This is the huge advantage TIME offers.
Bike photos by Getty Sport