Digital Content Specialist

Présentation

The SRAM Digital Marketing team is seeking a specialist to create engaging, high‑performing email experiences and enhance the customer journey across digital touchpoints. This role blends digital design, customer journey mapping, personalization, and strategy. The ideal candidate provides a strong understanding of our products that elevate our brands, deepen customer engagement, and improve the rider experience through thoughtful, insight‑driven emails. Working closely with our brand and web design teams, this role is responsible for producing on‑brand email templates and campaigns that integrate seamlessly with our digital ecosystem and resonate with our customers.

Responsabilités

• Design and develop responsive email templates and campaigns across multiple brands, ensuring visual consistency across devices and email clients.
• Collaborate with marketing teams on calendar planning, messaging strategy, segmentation, and personalization to translate campaign concepts into successful designs that drive engagement and conversions.
• Develop a deep understanding of our products, audience, and culture.
• Map customer journeys across key stages, from awareness through loyalty.
• Code and troubleshoot email templates, ensuring compatibility across major email clients and adherence to accessibility standards.
• Implement and maintain list hygiene best practices, suppression management, and compliance with email regulations.
• Analyze email performance metrics including open rates, click‑through rates, deliverability scores, and engagement trends to provide data‑driven recommendations for improvement.
• Build and maintain a scalable email design system and template library that supports efficiency while allowing for brand‑specific creative expression.
• Provide technical guidance on email infrastructure decisions and work cross‑functionally with IT, data teams, and email service providers to optimize email operations.
• May perform other duties as assigned.

Qualifications

• Minimum Education and/or Equivalent Requirements
• Bachelor's degree in graphic design, marketing, communications, or related fields, or equivalent experience.
• Minimum 3+ years of relevant experience in email marketing, demonstrating both design expertise and technical deliverability management.
• KSAs (Knowledge, Skills, Abilities)
• Customer‑centric mindset.
• Self‑motivated and detail oriented.
• Aptitude with visual design and brand storytelling.
• Proven portfolio demonstrating email design work across multiple brands or campaigns.
• Exceptional communication skills with the ability to clearly explain technical concepts.
• Experience with email design tools including Figma, Adobe Creative Suite, or similar platforms.
• Proficiency with email service platforms such as Salesforce Marketing Cloud, Klaviyo, Iterable, or similar.
• Strong analytical skills with the ability to interpret deliverability reports, authentication records, and campaign performance metrics.
• Committed to staying current with email industry trends and evolving requirements.
• Experience in the cycling, outdoor sports, or consumer goods industry (preferred).
• Experience with A/B testing methodologies and data‑driven design optimization (preferred).
• Strong proficiency in HTML/CSS for email, with understanding of email client limitations and rendering differences (preferred).
• Excellent project management and organizational skills to manage multiple campaigns simultaneously (preferred).
• WORKING CONDITIONS
• Ability to travel domestically and internationally approximately 10% of the time.
• Ability to lift 50 lbs.
• This role is based in a North American SRAM office location: Colorado Springs, Indianapolis, or Chicago.
• The benefits for this position include group health insurances including medical, dental, vision, and ancillary plans. As well as 401k match, life insurance, long term disability, and paid time off.
• Salary range is $70,000 + up to 40% based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.