“We are excited about this acquisition and excited that their team will continue to design, manufacture, and sell technology and quality leading head units that work with every brand of drivetrain.”
“The brand fit is seamless, and they are driven by the same principles as SRAM, which is innovation that improves the cycling experience. We are excited at what the future holds,” said SRAM CEO, Ken Lousberg.
Pieter Morgan, CEO and co-founder of Hammerhead says, “Hammerhead has always been focused on building the world’s best cycling computer. Joining the SRAM portfolio allows us to innovate and expand even more rapidly, and ultimately deliver a better riding experience for cyclists.”
Hammerhead will remain a stand-alone brand within the SRAM portfolio allowing the brand to continue to build upon its innovative product. Moving forward, Hammerhead will connect the cycling experience, continue with their athlete and team roster, and work with SRAM to identify future opportunities.
East Wind Advisors advised Hammerhead on this transaction.
Consumers, dealers, and distributors will continue to utilize Hammerhead’s traditional communication channels for sales, service, and warranty.