FRMEANT TO BE
Team Jumbo-Visma Partners with SRAM
As of January 1, 2023, SRAM officially becomes the drivetrain partner for the Dutch-based men’s and women’s Team Jumbo-Visma cycling teams, development team, and speed skating program.
Beyond enthusiasm, this collaboration has nothing to do with luck or fate. Team Jumbo-Visma and SRAM share the same philosophy: the unalterable, endless quest for improved performance. A strong interest in innovation and a forward-thinking spirit. After riders and mechanics had tested SRAM’s components for several months, the team decided. A high-performance team working hand in hand with a cutting-edge manufacturer seemed obvious. It was meant to be.
Recent Team Jumbo-Visma history has seen stunning victories: a Vuelta triple crown and an Olympic time trial gold for Primož Roglič (2021), Tobias Foss’ time trial World Championship (2022), Milan-San Remo with Wout van Aert (2020), or the Amstel Gold Race with van Aert and legend Marianne Vos (2021). That said, 2022 marked a turning point in the team’s journey to the Maillot Jaune. Jonas Vingegaard’s performance at the Tour de France confirmed Jumbo-Visma as the best team in the men’s WorldTour, standing at the top of the UCI ranking. As one of the greatest riders of all time, Marianne Vos has been a pioneer for the women’s peloton; wearing the yellow jersey at the first-ever Tour de France Femmes was just the obvious next step of her astonishing career. Keeping it for five magical days, however, was beyond expectations.
With so many prestigious wins for both men and women, Jumbo-Visma is now the team to beat. A glance at the roster is enough. Joined by Paris-Roubaix winner Dylan van Baarle, Wilco Kelderman, and youngster Thomas Gloag, it aspires for even more. Around Marianne Vos, 2021 U23 Cyclocross World Champion Fem van Empel and Tour de France Femmes stage winner Riejanne Markus have ambitions. Jumbo-Visma is not only the most successful team of 2022. It’s also the most exciting, with riders who take risks and race with their hearts on their sleeves. It’s not just about tactics. The now mythical Col du Granon stage at the 2022 men’s Tour de France will forever exemplify Danish boldness.
While most of their athletes have yet to experience SRAM, Wout van Aert and Marianne Vos certainly have. Besides winning four cyclocross World Championships on SRAM – three times as a pro and once in the U23 category – van Aert started riding on SRAM in juniors and then was part of the development of wireless electronic shifting, riding with prototypes and describing himself as a “proud and happy user” of SRAM.
This is a great opportunity for our brand, what an exciting team, and we hope this partnership will be fruitful through the next several race seasons.
–Ken Lousberg, SRAM CEO
Based on the team’s motto “Samen winnen” – “Winning together” – SRAM and Team Jumbo-Visma are forming a unique collaboration. “We are always seeking ways to develop, and we firmly feel this move will advance us” says Team Jumbo-Visma’s performance manager Mathieu Heijboer. “Together with SRAM, we can create team-specific materials to take our performance to the next level.” For SRAM Road Racing director Jason Phillips, “it’s a great pleasure and honor to work with the current number one team. Their feedback will be very important to us.”
Richard Plugge, general manager of Team Jumbo-Visma, adds, “To perform at the highest level, all factors must be optimal. Regarding material, we are ready for the next step in our development. Together with SRAM, we can take this step.”
SRAM is ready for it, more than ever.
This year the team’s biggest goals include the Classics and the road world title. Beyond that, be sure to watch Wout van Aert, Marianne Vos, and Fem van Empel set fire to the cyclocross scene, Primož Roglič thrill the tifosi on the Tre Cime di Lavaredo and Monte Bondone, and Jonas Vingegaard steal the show on the slopes of the Cormet de Roselend and the Col de la Loze. Welcome to the SRAM family, Team Jumbo-Visma, and enjoy the ride.
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