Crankworx | SRAM

>>20 Years of Crankworx Whistler

20 years of Crankworx might seem like a lot, and it is. But don’t let that distract you from what’s coming next. We’re back in our summer home at the bottom of the Fitzsimmons chair once again for 10 days of mountain bike madness and couldn’t be more stoked. We’re going on rides, maybe a couple races, a few dips at the lake, and hopefully pushing the boundaries of how many laps a person can do in a single day.

In addition to Crankworx’ 20th, we’re celebrating a milestone with one of the best to ever do it, Brandon Semenuk. We’ve been sharing 20 years of riding, filming, building and winning and could not be more excited to celebrate that on the ground.

So keep checking in, see what we’re up to. We’d love it if you could join us but if that isn’t possible you can get your daily updates here. We’ll be keeping things fresh so you don’t feel like you’re missing out.

<Dispatch: Monday-8.11-Recap; “SRAM_All_Day_Ride”>

After a long weekend of events, clinics, and Community Partner programming, SRAM hosted their third annual All Day Ride in the Whistler Valley. This year’s turnout was great, with nearly 200 riders pedaling the Blackcomb zone for some early morning laps, then uplifting to top of the world for an epic descent down to Chromag Bikes in the valley and then finishing with some west side laps before taking yet another Blackcomb pedal for Gelato and some desert on Microclimate, a locals favorite.

After a long, hot day on the pedal bikes, the crew met at the SRAM booth for well-earned Après- Beer provided Coast Mountain Brewing, pizza, and charcuterie. Certainly a ride for the books.

>>Bike of the day

After a long day of riding in the Whistler valley for the SRAM All Day Ride, we caught up with Cole from Norco bikes to check out his custom-built Norco Range with a CNC-machined rear dropout to allow him to run SRAM Eagle Transmission.

Cole’s build is super clean, with hits of silver and grey throughout. Some highlights are his RockShox ZEB Ultimate, fan-favorite Super Deluxe Coil, and powerful Maven Ultimate brakes. To finish out the build, Cole is rocking XX Eagle Transmission out back, made possible by the aforementioned custom drop-out.

Follow @colesoutham on Instagram, and check out Shredders MTB Zine for a quarterly dose of freeride culture.