Brand Manager

Présentation

The Brand Manager is responsible for leading the development and execution of product promotion strategies for bike computers and digital products. This role partners closely with cross-functional teams to drive successful go‑to‑market plans, ensure brand consistency, and support global marketing initiatives.

Responsabilités

• Lead the Go‑to‑Market process, product marketing plans, and annual marketing plans for bike computers and digital products.
• Collaborate with product, marketing, cross-functional teams, and external agencies to achieve business objectives.
• Ensure quality and consistency in brand creative across all touchpoints.
• Leverage athletes, ambassadors, and events to accomplish product marketing and brand goals.
• Oversee content strategy and production (video, imagery, copy) and partner with teams for digital channel execution.
• Support media buying strategy and implementation.
• Contribute to the Lean Product Development process, including product naming.
• Manage brand budget.
• Identify new marketing strategies and campaigns to promote products.
• Promote a continuous improvement mindset and daily kaizen culture.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 10 years of experience in Marketing or a related field.
• 3 years of direct team management or related leadership experience.
• Demonstrated ability to build and execute global brand strategies.
• Exceptional written, oral, and live presentation communication skills.
• Strong organization and time‑management skills with the ability to balance multiple projects.
• Proven ability to lead, motivate, and influence cross-functional, global teams.
• Budget planning and analysis experience.
• E‑commerce experience a plus
• Knowledge of the global bike industry and cycling culture.
• Proficiency in digital and print marketing.
• Proficient in Microsoft Office.
• Knowledge of Adobe Creative Suite applications.
• Ability to manage spending in line with financial and strategic targets.
• Ability to link market research, data analysis, and marketing campaign effectiveness.
• Ability to travel domestically and internationally up to 40%, including weekends.
• Ability to work weekends and maintain flexible working hours.
• Ability to stand for long periods at events.
• Ability to ride a bike to accomplish objectives.
• Ability to lift at least 50 lbs
• SRAM’s team members worldwide contribute to our success through hard work, passion, and commitment. We offer a variety of supportive benefits designed to attract, develop, and engage employees while supporting SRAM’s long‑term vision.
• For U.S. locations, the salary range is $95,000 USD + up to 20%, based on skills and experience. This position is eligible for an annual corporate bonus based on company and individual performance.