Brand Specialist - E-MTB

Présentation

Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.

Responsabilités

• erve as the key developer of promotional strategy for the specified product line
• Collaborate with customers on partnership promotion
• Partner with cross-functional teams to achieve go-to-market promotional goals
• Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
• Manage spend within the allocated budget
• Identify and recruit ambassadors and athletes
• Develop and execute social media strategy
• Partner with the brand team on key content development including stories, video, and copy
• Perform other duties as assigned

Qualifications

• BS/BA in Marketing or similar field, or equivalent experience
• 5+ years of experience in marketing, communications, PR, or a related field
• Demonstrated ability to build and execute global brand strategies
• Strong written, verbal, and presentation communication skills
• Experience with budget analysis and planning
• Knowledge of print and digital marketing
• Proficiency with MS Office and Adobe Creative Suite
• Knowledge of bicycle mechanics and the global bike industry
• Additional Information
• Scope: Global
• Travel: Up to 40% domestically and internationally, including weekends
• Physical Requirements
• Ability to stand for extended periods at events
• Ability to lift up to 50 pounds
• Advanced bike riding ability to support brand promotional objectives
• Compensation and Benefits:
• Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.
• Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.