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SRAM and Brandon Semenuk celebrate 20 years together

20 years is a mighty long time, long enough to build an empire. Long enough to fall and rise, long enough to reinvent yourself. We are celebrating one of cycling’s longest-running, most successful partnerships, the 20 years we have shared with Brandon Semenuk.

SRAM Athlete Brandon Semenuk ripping slopestyle jumps in New Zealand

Episode 1: Sharpening your knife.

This 3-part series begins with Sharpening Your Knife, an intimate look at Brandon’s beginnings as a rider and the process by which he developed his competitive craft. The jump from being another young kid at the dirtjumps to the biggest player in slopestyle occurred over a span of just a few years but remains one of the most monumental rises in mountain bike competition history.

Brendan Semenuk sends lofty tuck no hander
Brendan Semenuk builds and rides dirt jump trail in Sunshine Coast BC
Episode 2 coming soon

Stay tuned | 7.28.25