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Inside the Zipp Factory

Meet Roberts Graudins, the high energy director of our Indianapolis operations

Learn more about the home of Zipp wheels. In this edition of ZippCast, we get an inside look at the Zipp factory with Roberts Graudins. Roberts is the high-energy Director of Operations for SRAM Indy, which includes the Zipp factory. Today’s Zipp factory is an 80,000 square foot modern manufacturing facility in Indianapolis, Indiana. Roberts gives an update on how Zipp is confronting production challenges during the pandemic.

He also discusses the complex process of making Zipp’s wheel designs a reality, ready to be boxed up and shipped out worldwide. Roberts also talked about his long history with SRAM and his love of mountain biking. We close with Roberts talking about his favorite part of the workday — taking an early morning walk around the factory floor saying hi to everyone he sees.

The Zippcast · Inside the Zipp Factory
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