Brand Specialist - E-MTB

Resumen

Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.

Responsabilidades

• erve as the key developer of promotional strategy for the specified product line
• Collaborate with customers on partnership promotion
• Partner with cross-functional teams to achieve go-to-market promotional goals
• Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
• Manage spend within the allocated budget
• Identify and recruit ambassadors and athletes
• Develop and execute social media strategy
• Partner with the brand team on key content development including stories, video, and copy
• Perform other duties as assigned

Requisitos

• BS/BA in Marketing or similar field, or equivalent experience
• 5+ years of experience in marketing, communications, PR, or a related field
• Demonstrated ability to build and execute global brand strategies
• Strong written, verbal, and presentation communication skills
• Experience with budget analysis and planning
• Knowledge of print and digital marketing
• Proficiency with MS Office and Adobe Creative Suite
• Knowledge of bicycle mechanics and the global bike industry
• Additional Information
• Scope: Global
• Travel: Up to 40% domestically and internationally, including weekends
• Physical Requirements
• Ability to stand for extended periods at events
• Ability to lift up to 50 pounds
• Advanced bike riding ability to support brand promotional objectives
• Compensation and Benefits:
• Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.
• Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.

Sobre SRAM

SRAM LLC es uno de los mayores proveedores del mundo de componentes de ciclismo. Fundada en Chicago en 1987, SRAM continúa promoviendo el ciclismo a través de sus productos, sus acciones sociales, y sus empleados, concienciados en mejorar el ciclismo. A día de hoy, SRAM da trabajo a más de 4.500 empleados, en más de 20 lugares, y más de 9 países. SRAM se enorgullece de promover la igualdad de oportunidades entre sus trabajadores.