Adding diversity, power and promise was critical to SRAM’s roster of global road teams for 2020. With the addition of the Movistar Team, SRAM has again expanded its investment in women’s cycling with the additional WorldTour squad. On the men’s side, the roster has been reloaded for 2020 with a crop of new talent capable of winning the world over. SRAM has also added several domestic criterium and gravel focused programs.
SRAM’s sponsorship centers around the growth of cycling, strong partnerships, and product development. “Adding teams, or even having the most teams, isn’t important to us. SRAM wants to work with teams that can promote the sport positively, who can win, and who can help us continue to develop the most innovative products in cycling,” said SRAM’s Global Road Sponsorship Manager, Jason Phillips. Nearly 100 professionals have been part of SRAM’s most recent road product development programs.
All sponsored teams will ride SRAM’s wireless RED or Force eTap™ AXS™ drivetrains, and nearly all will feature HRD disc brakes.