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SRAM athletes win five rainbow jerseys at road World Championships.
Tyler Williams of L39ION of Los Angeles puts serious thought into a few PSIs one direction or the other. He reveals his approach to tire pressure based on course features and conditions. We take a look at his approach at the Momentum Indy criterium races.
Lessons learned on an overnight bikepacking trip.
Annemiek van Vleuten wins the Tour de France Femmes in an unstoppable fashion, and SRAM athletes sweep the overall podium.
An inside look at history in the making at the Tour de France Femmes.
From MMA to skateboarding, Dante Young always searched for an outlet for his energy. Growing up in LA, he discovered fixed-geared bikes and then road bikes. Now he’s part of one of the hottest new teams on the U.S. pro criterium circuit, the Miami B1azers.
Learn the basics of your Rival eTap AXS bike.
XPLR Four Ways.
Triathlon technology is changing, and it holds the potential to make you faster. Here’s a look at the bikes of four of our SRAM and Zipp pro triathletes photographed at the Ironman World Championship at Saint George, Utah.
Eder Frayre of Mexico is a national champion and Olympian. He’s also a key support rider in L39ION of Los Angeles’ sprint strategy, but he’s also a capable climber with the panache for long solo breakaways.