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Two back-to-back weekends of World Cup XC has kicked the season off to a fast and furious start for a hungry field making up for lost time, vying for Olympic spots, and striving to beat World Cup records. It’s been anything but predictable as athletes and teams launch into a high stakes season. Get the lowdown at the SRAM & RockShox Life Blog.
Now at the center of the 3ZERO MOTO is the new ZM2 hubset.
Looking for creative angles to support Whatcom Mountain Bike Coalition (WMBC) fundraise for the up-and-coming Galbraith South Side parking project lot, RockShox commissioned Brooklyn to do what she does best - create unique art that is inspired by her love for the outdoors.
After her own experience with healing through the power of sport, EWS Champion Isabeau Courdurier set out to create safe space for domestic violence survivors through the Fifty Fifty project in her home country.
Throwing their weight behind some of the youngest racers on the mountain, RockShox and Trek are proud to announce the RockShox Trek Race Team, showcasing a roster of gravity-focused racers all under the age of 21.
When season plans were upended in a blink, The Free Radicals turned to the woods to find solace, structure, and escape last summer. Instead of traveling around North America, their Dig Day Tour stayed local to build trails and share the stoke of trail building across B.C.
LAPIERRE ZIPP COLLECTIVE’s Adrien Dailly Injury, Racing, and Life
The 2020 World Championships were every bit as strange as the year they fell in. Nevertheless, it made for fantastic viewing for race-starved eyes and provided the perfect recipe for brilliant athletic performances from the champions-to-be.
After the first two rounds of World Cup XC races held in Nové Mêsto, we saw a glimmer of hope as fans that we would see some semblance of a race series. Now with XC and DH World Championships here, the inner gearhead in all of us is ready to see some customized race machines.
Want to know how you write the future? If you’re Vali Höll it goes a little bit like this.