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SRAM athletes win big at CX World Championships.
TIME Pedals elevated its presence in the pro peloton in 2023 with the addition of the Trek-Segafredo men’s and women’s WorldTour teams. Training camp provided an opportunity for riders to dial in their new pedals for the upcoming season. Learn how the pros approach new pedal day.
Learn the best ways to keep your AXS components powered for every ride.
Bikepacker, outdoorsman, and community bridge builder, Jalen Bazile uncovers the intersection of masculinity, mental health, and bikepacking in "See Us Heal", a short film produced in Crested Butte, CO, alongside his cycling brothers, Eric Arce and Evan Green.
TIME Pedals expands its presence at the pinnacle of professional cycling with a new multiyear agreement to be the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams.
Team Jumbo-Visma Partners with SRAM
Making bikepacking and gravel more accessible and inclusive.
Nothing comes easy, and patience is required above all else. They say that anything worth having is worth waiting for, and for Graham Aggasiz that is the perfect descent. Growing up in British Columbia meant the freerider spent his formative years scouring the bluffs and mountains for lines to ride. Some of those lines come together easier than others. After spotting a chute after a forest fire, Graham assembled a crew and embarked on a build that would take years, but in the end be worth the wait.
Britt Phelan is a Canadian freestyle skier who competes in skier cross. When she's not training for the next Olympics, Britt finds self-expression on her mountain bike. Always a student at her race craft, Britt seeks perfection that she knows she will never achieve, but her deeply ingrained competitive spirit perpetually strives for it.
Alex Valcko believes that you don’t have to compromise if you customize, and that’s the ethos behind his Paris brand, Valcko Studios. At Valcko Studios, Alex has been customizing Vans, Nikes, and even Crocs into full-blown cycling shoes, perfectly fit for shredding with style.