{{ data.msg }}

Your browser does not support all of our website’s functionality. For an improved shopping experience, we recommend that you use the most recent versions of Google Chrome, Safari, or Firefox.


Dear rider,

Sepp Kuss’ victory in the men’s Vuelta completes a remarkable statistic. In 2023, a SRAM-sponsored athlete racing RED eTap AXS won every Grand Tour on the calendar. Each victory had tense, exciting and fast racing, but also represents months and years of painstaking work, many many parts coming together to create a whole.

Sepp Kuss, Primoz Roglic, and JOnas Vingegaard cross the finish line together at the Vuelta a Espana

Today we have the privilege to work with many of the world’s best athletes in men’s and women’s professional road cycling.  Sepp Kuss, Demi Vollering, Jonas Vingegaard Primož Roglič, and Annemiek van Vleuten didn’t win the biggest races on earth because of SRAM, but their drivetrains were designed to handle the weeks of intensity as they pursue victory. Years of development to ensure our power meters are accurate and reliable, our gearing options allow optimization for every stage, and our brakes are comfortable and easy to use on long days, is proven out over the 313 hours and 12,621 km of the men’s and women’s Giro, Tour and Vuelta.

Demi Vollering wins the Tour de France stage on the tourmalet

Our part of this story began in 2005 when we got a big idea to go road racing, and Team Orbea and Kodak Gallery/Sierra Nevada agreed to join us. We believed that having professional racers as a part of our development process would push us to make our best possible product. Having them put their faith in our vision gave us both the inspiration and the pressure to deliver race worthy products and started us on a great path into the road world.

Annemiek van Vleuten wins the Giro Donne and Vuelta Femenina

At SRAM we race because we love it when our athletes succeed, we race because it puts our products into the toughest environments, and because it drives our team to deliver products and support that is truly world class. We have a bigger team than we did in 2005, a much more complete and advanced set of products that we deliver, but it remains our commitment, our passion, and our effort that drives us. 

Jonas Vingegaard lifts his bike over his head after winning the men's Tour de France.

I look back on the hard work, the amazing relationships, the trust, the commitments and the challenges, with pride, but also with the responsibility to continue to push ourselves to work as hard as our athletes and their teams do to meet their goals.  We are truly honored to be able to play a small part in their success.  We will take a moment to celebrate this special year, and we will again say a big collective thank you to all of you who have played a part of this result. Then we’ll get back to work on next year.

Primoz Roglic holds the Giro d'Italia trophy over his head

Thank you for believing and trusting us, thank you for choosing SRAM, and thank you for being a part of our big family.

Ron Ritzler

Vice President of Product Development

Shop eTap AXS

Browse bikes with eTap AXS