SRAM Studio at Road Worlds

Create, spectate, and celebrate with us.

The race for the iconic rainbow stripes is coming to Yorkshire. To celebrate with the world's most passionate cycling fans, we are partnering with Prologue Performance Cycling to host the SRAM Studio: a hub for riding, creating, spectating, and celebrating.

From September 20-29, visit the SRAM Studio for daily road and gravel rides on eTap AXS, art projects and creative workshops, meet and greets with pro athletes, panel discussions, local drink and fare, live race viewing, and more


Wellington House, Cold Bath Rd, Harrogate HG2 0NA, UK

Studio Hours

September 20-29
9am – 7pm daily 


Test out the latest RED and Force eTap AXS groups on our daily rides—or just join us on your own bike. We'll be running daily road and gravel rides guided by pros, ambassadors, and SRAM employees. Evening rides are followed by a barbeque.

Register to ride


Join in live art events led by SRAM ambassadors Chas Christiansen, Adeline O'Moreau, Chris Namba, and Emily Kachorek. Design your own cycling cap, create a custom riding journal, and help us decorate a giant canvas made of musettes. 


Watch live racing in our cafe and get racing tips from some special guests during our athlete signing sessions:

Jonathan Brownlee - 9/22 from 12-2pm
Alice and Hannah Barnes - 9/25 from 2-4pm
Alex Dowsett - 9/26 from 2-3pm
Tom Pidcock - 9/28 from 3-5pm
Lizzie Deignan - 9/29 from 11:30-1:30pm


Stop in anytime to meet fellow cycling enthusaists from around the world, or join us for our live discussion panels.

The Future of Women's Cycling
9/25 from 4-5:30pm

Join a collective of women cyclists for a panel discussion on women’s cycling. What are the bright spots? Where do we need to make progress? Who are the change-makers, and what can we learn from them? Most importantly—how can riders, industry, and sport combine to create a brighter future for women’s cycling? Panelists include: Yewie Adesida, Alice Barnes, Hannah Barnes, Juliet Elliott, and Ruby Isaac


How Cycling and Creativity Intertwine
9/27 from 6-7:30pm

Join four SRAM ambassadors and creators for a discussion on the relationship between bicycling and art. Panelists include: Chas Christiansen (Notchas), Emily Kachorek and Chris Namba (Squid Bikes), and Adeline O'Moreau (Mercredi Bikes)